A Smarter System for a Family-Owned Business
The goal was simple: modernize the marketing experience without losing the character and values that set Chaney apart. From branding and design to website performance, paid media, and CRM integration, the project focused on building something that would support the next chapter of their growth.
The Challenge —
At the same time, new competitors were entering the market with polished branding and modern digital experiences. Chaney’s leadership team knew it was time to bring their own systems up to date—thoughtfully, and with the long term in mind.
The Approach & Solution —
We started by learning. Competitive analysis, keyword research, and audience insights helped us build a strategy that fit both Chaney’s goals and their customers’ needs. Then we got to work rebuilding the website with clearer navigation, mobile responsiveness, and updated copy that better reflected their tone and services.
Along the way, we refreshed the brand’s visual identity and messaging—creating a comprehensive brand guide, writing new mission and vision statements, and developing a clearer way to talk about what makes Chaney different.
We also rebuilt their Google Ads strategy, launched new Performance Max campaigns, and aligned it all with the updated website structure. As results started to come in, we connected lead forms to their CRM, added conversion tracking and automated confirmations, and built reporting tools so their team could see what was working in real time.
The Results —
