Purpose First Advisors

A Purpose-Driven Rebrand Rooted in Strategy and Clarity

Seafoam partnered with Purpose First Advisors to craft a comprehensive brand and digital presence that reflects the firm’s unique approach to business advisory. From foundational identity work to a modern, intuitive website, we helped transform Purpose First into a brand that communicates both credibility and care—inviting business owners to grow, transition, and lead with purpose.

Purpose First Advisors works hand-in-hand with business owners to turn complexity into clarity. Their services span strategic advising, leadership coaching, change management, and succession and exit planning—all built on a foundation of values-driven execution.

Services Utilized —

Analytics & Reporting

Web Design & Development

Stylized, repeating numbers "3" in a dark maroon color, each within an abstract, rounded rectangular shape, creating a continuous and flowing visual pattern across the image.

The Challenge —

Before partnering with Seafoam, Purpose First had a strong reputation but an inconsistent brand presence. Their visuals felt dated, their messaging didn’t reflect the depth or warmth of their work, and their digital touchpoints lacked the structure needed to guide users effectively.

Despite their expertise in succession planning and strategic growth, their site didn’t showcase their full range of capabilities—and most importantly, it didn’t feel like them.

A collage shows two business cards for Christy Maxwell with contact details, and two blue bookmarks featuring white text with motivational quotes about progress, all placed on a marble surface.

The Approach & Solution —

Seafoam led a full rebrand, beginning with foundational brand discovery to uncover what truly sets Purpose First apart: empathy, clarity, and deeply strategic partnership.

We delivered a unified system that included:

Visual Identity: A new logo, refined color palette (anchored in deep maroon and sage), and typography system that conveys professionalism and warmth.

Voice & Tone: Messaging guidelines that strike a balance between confident expertise and human-centered care—speaking to ambitious business owners without resorting to corporate clichés.

Website Architecture: A clear sitemap and user journey that made it easy for distinct audiences to find the services and guidance they needed.

On-Page SEO: Strategic keyword use and content structure to improve discoverability while keeping language authentic and accessible.

Every element—from brand visuals to microcopy—was designed to reinforce the same idea: you can grow your business without losing your soul.