Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

5 Google Rank Factors You Should Know About

By Seafoam
Industry Insights

When we think about effective search engine optimization, there are likely a few things that come to mind for every marketer. What most people don’t know is that the algorithm used to determine Google rank is enormous—there are about 200 different factors that determine whether or not your content will appear more prominently when people search on the internet!
With that many ways to optimize pages, how do you ever find the time to get things perfected to such an insane degree of efficiency? The good news is that some of these factors are a lot more crucial than others, and ones that you want to focus on. We’ve put together a list of SEO tips below that will help you improve the Google rank of your website.

Factors that affect Google rank:

1. Keyword prominence

The sooner you can get past the introductions and focus on your keyword, the better. Having a keyword appear in the first 100-words of a page’s content is a significant relevancy signal for Google.

2. Keyword in title tag

Other than the actual content of your article, the title tag is a webpage’s second most important piece of information for determining Google rank. Additionally, reports from Moz suggest that title tags starting with a keyword are preferred over title tags with the keyword towards the end. Don’t forget to include the keyword in your URL as well, and to make sure you double check that in case you change keywords!

3. Domain trust and TrustRank

Are you linking to high quality websites that are not your own? Another important factor for appearing higher in the search engine results page (SERP), TrustRank is measured by the number of external links on your website to sites that Google has flagged as being trustworthy. Some experts go so far as to claim that Google doesn’t penalize sites in any way if those sites are ones that they trust!

4. Page loading speed

Patience is not a virtue when it comes to other users on the internet, or search engines for that matter. This is especially true for e-commerce sites, where your conversion rate can drop significantly if the page loads too slowly. The best ways to improve your loading speed are to check your site’s file size and code. Make sure images are optimized, and that your code is not generating any small errors that could be causing delays.

5. Dwell time

Dwell time refers to how long a user stays on your site after clicking through from Google. They pay close attention to this data, and longer site visits may be seen as a factor for quality. Remember, it’s not just your content but also the design of your site that dictates how long someone will stay! A well designed website will attract more readers to the articles and pages within your site.
These are just a few of the many different strategies Google uses to determine where you’ll end up on the SERP when someone searches for a keyword you’re targeting. When in doubt, use your best judgement—linking too many affiliate sites, for example, is probably not going to help your cause!
Looking for more ideas to get your business on the first page of Google? Get in touch with us and we can help!

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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