Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Why Instagram is Awesome for B2B Marketing

By Holly Sinclair
Industry Insights

shutterstock_289504658 (2)Many companies know that Facebook, Twitter, and LinkedIn are well established and great for B2B marketing. You know why it’s important to maintain a presence for your company online and have a strategy for social media. But even if you have those three social channels down, it’s important to stay up to date on the next big thing.
Instagram’s constant growing popularity make it a great branding tool. It’s fun, visual, and hashtag centered. But, for many businesses, it’s seen as a waste of time, for teens only, or not important to the brand. While, this can be true in some cases, and Instagram is definitely not important for every company, it works wonders for some and shouldn’t be ignored in those B2B strategies.
If you are considering adding an Instagram account for your company there are many reasons to make it part of your B2B social media marketing strategy.

Why You should Include Instgram in your B2B marketing Strategy:

  1. The millions of users

IG has over 300 million active users every month. If you are thinking they are just teens or young adults- while this could be true, those people are still customers, future customers, and employees. Meet your audience where they are. Instagram has been around for over five years, so it isn’t just a new trend for teens, it’s a social hub for friends, families, and yes…brands.

  1. People Love Visuals

We are drawn to visuals, images, and stories. Instagram is a place where we tell stories about our day, big events, and moments in pictures. Use this opportunity to share the story of your company and your product or services. A plus is that with Instagram filters, you won’t need a professional photographer to post.

  1. It builds connections

Since Instagram’s captions don’t allow for active links, this isn’t the network to drive customers to your website. It’s the place to generate awareness and connections. The human nature of the network helps you to understand your audience and your customers to understand you. It keeps you in the audiences’ minds and helps gain their attention.

  1. It’s fun and creative

This is a place to get creative and use visuals. Instagram supports videos up to 15 seconds, so there’s also an opportunity to get creative with product demos, fun ads, or speak to your customers. It’s also a great place to show your company culture and who you are as people.
If you want to give your brand image a boost, Instagram for B2B might be the solution for you. With a well-thought-out brand strategy and a good understanding of what makes your brand unique and who your customers are, you can use Instagram to take your brand to a whole new level and find new customers.

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