Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

What’s Trending in Modern Web Design?

By Perri Beeman
Industry Insights

When it comes to anything in life, the idea of “cool” will always be subjective. Maybe you really like those puffer vests that were popular a decade or so ago. Or perhaps you’re really into houndstooth patterns. Hey, that was an awesome wallpaper for Windows 95, we totally get it. One thing is for certain: there will always be something new that’s in the spotlight, whether it’s actually a unique idea, or just an old one being rehashed. The former is especially true when it comes to web design. The look and aesthetic of sites is constantly changing as we strive to capture people’s attention spans long enough to click our calls to action. As more ideas for designing a site and improving user experience emerge, older sites begin to look increasingly outdated.
With this in mind, what can you do to give your website more modern appeal? Below you’ll find a list of several ideas that have been sprouting up and appearing in the mindsets of many modern developers. Whether you’re a designer or a business owner looking at a potential website refresh or redesign, you’ll want to consider using these!

Check out these popular web design trends:

 1. Hero Images
One of our personal favorites, a hero image in web design refers to having a home page where the first thing the user sees is a large background or banner spanning the screen. The background image is usually blurred somewhat, but to where the user can still clearly convey what the product or service is about. Hero images have become immensely popular, and will continue to be a design trend to consider for modern websites. Below you’ll see an example of one we did recently for KNOWiNK.

2. Thin Line Icons
It’s simple, clean, and efficient. Thin line icons have a flat UI design that work extremely well with vectors, allowing them to be re-sized perfectly without any worries. Many sites have started switching to this style, especially for things like social icons, as they provide an appealing minimalist look. Want to add your own? There’s a plethora of free ones available, such as this list from InspiredMag.

3. Web animation
Button hover effects, stylized drop down menus…with JavaScript and CSS3, there are a ton of different subtle things you can add to your website that will make the user experience that much more interactive and engaging. These are becoming more commonplace in web design, and one trend that is really interesting is the use of background video animation.
UVM, a Czech web design company, has a great example of this. If images catch our eye for a brief moment, an entire background video can have a stronger captivating effect, which is huge when you’re trying to keep visitors on your site longer.

Conclusion

Keeping abreast of modern design trends is important for any web developer. One key skill we always look out for is the ability to be able to look at what’s currently popular, and to build upon that with your projects. This way, you’re staying ahead of the curve, rather than playing an eternal game of catch up.
What modern web design trends are you fond of?
Send us a comment on Facebook or a tweet to @SeafoamMedia with your thoughts!

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