Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

What Form Design Gets the Most Clicks?

By Seafoam
Industry Insights

Form design example Emergen-C Seafoam Media
If there’s one thing we’ve learned from working with clients of wildly different industries, it’s that there is no one magic form that works for every website. Every small business is different, and the information you ask of someone who comes to your website should reflect your company’s intentions.
When considering form design, we must first ask ourselves: why would a user fill out our form? What are they getting in return? If you think about it, you’re asking a visitor to your site to trust you enough to provide you with their information. Before they engage you, they want to know two important criteria:
1. The reputation of the brand they’re interacting with
2. What’s in it for me
These are important to remember, because if you’re a newer business, you’re not going to have the reputation of someone who is already well established, such as Amazon. This means that a user is going to be more likely to fill out a lengthy submission form if it’s something they know has years and years of research and accountability behind it. Therefore, if you’re a small business, keep things simple. Often times, a name and an email address will suffice. This minimizes the work on the customer’s end, makes your design more compact, and allows you to build an e-mail list that can establish trust (and sales).

Great form design doesn’t just require—it offers

When you limit what you ask for, while providing a source of expert information, your customer is going to be more likely to take you up on your offer. For example, some businesses will continually update their content and offer it for free to their readers. Then, in order to increase their readership via an email newsletter, they’ll offer users a free ebook that is only available to subscribers. By doing it this way, the user continues to get content, but will also have the option of something exclusive if they submit their information.
Other times, you’ll see a business offer something tangible. Square Cash gives you $1 for signing up for their money transferring service. Emergen-C offers a free sample of their product if you fill out a lengthier form.

Can you provide something to your customers, whether it is physical, or in the form of knowledge? If so, you’re on the right track to better form design. What you want to do is look at your small business site from the viewpoint of a potential customer. Ask yourself, “If I was a customer, would I fill out this form?”
What do you think? Send us a comment on Facebook or a tweet to @SeafoamMedia with your thoughts!

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