Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

What Are The Benefits Of Pay-Per-Click Marketing?

By Seafoam
Industry Insights

What Are The Benefits Of Pay-Per-Click Marketing?Pay-per-click marketing is one of the most common tools used in online marketing. However, due to the cost and initial learning curve some small companies elect to use other strategies and methods. Though pay-per-clock (PPC) campaigns carry a price, it’s important to understand the benefits and how even one campaign can transform your business and boost your numbers.

Quick Results

If you’re looking for immediate results, PPC is probably the option for you. Other campaigns such as SEO, print, banner ads and others can take weeks or months to fully develop. A PPC campaign can be up and running and bringing in new customers to your business almost immediately. As soon as you choose a keyword and start your campaign, your business will be at or near the top of the search results for that keyword. Potential customers will flock to your site as soon as your campaign launches.

Focused Audience

Marketing is all about trying to deliver a specific message to a specific group of people. This can be pretty difficult to accomplish. Even if you are able to find out where your demographic resides online, it can be difficult to hold their attention long enough in order to deliver your message.
With PPC, your message will be tough to overlook. As potential customers search for a solution to their specific problem, your company will be at the top of the list. Your message will land on motivated ears.

Control Your Costs

Marketing projects always seem to be more expensive than originally planned. You won’t have that problem with PPC. You set your budget and you select which keywords you want to target. If a certain keyword is too expensive, you can focus your plan on a more affordable word or phrase. You have direct control and your campaign will never cost more than you expect.
The three points above are just a few of the many benefits your company will enjoy with a pay-per-click campaign. In addition you’ll also be able to test new ideas and strategies, expand your company’s reach and reinforce or reimagine your company’s branding.
Ready to take the plunge into pay-per-click? Don’t take the first step alone. Setting up a campaign can be tricky for new users and it can be easy to focus in on keywords which may not offer the best return on your investment. That’s where Seafoam Media comes in. We’ll examine your specific situation and devise a PPC campaign which accomplishes your goals at the lowest possible cost.

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

Your Website Should Add Value To Your BrandWhere Are Younger Demographics Hanging Out Online?