Pay-per-click marketing is one of the most common tools used in online marketing. However, due to the cost and initial learning curve some small companies elect to use other strategies and methods. Though pay-per-clock (PPC) campaigns carry a price, it’s important to understand the benefits and how even one campaign can transform your business and boost your numbers.
If you’re looking for immediate results, PPC is probably the option for you. Other campaigns such as SEO, print, banner ads and others can take weeks or months to fully develop. A PPC campaign can be up and running and bringing in new customers to your business almost immediately. As soon as you choose a keyword and start your campaign, your business will be at or near the top of the search results for that keyword. Potential customers will flock to your site as soon as your campaign launches.
Marketing is all about trying to deliver a specific message to a specific group of people. This can be pretty difficult to accomplish. Even if you are able to find out where your demographic resides online, it can be difficult to hold their attention long enough in order to deliver your message.
With PPC, your message will be tough to overlook. As potential customers search for a solution to their specific problem, your company will be at the top of the list. Your message will land on motivated ears.
Control Your Costs
Marketing projects always seem to be more expensive than originally planned. You won’t have that problem with PPC. You set your budget and you select which keywords you want to target. If a certain keyword is too expensive, you can focus your plan on a more affordable word or phrase. You have direct control and your campaign will never cost more than you expect.
The three points above are just a few of the many benefits your company will enjoy with a pay-per-click campaign. In addition you’ll also be able to test new ideas and strategies, expand your company’s reach and reinforce or reimagine your company’s branding.
Ready to take the plunge into pay-per-click? Don’t take the first step alone. Setting up a campaign can be tricky for new users and it can be easy to focus in on keywords which may not offer the best return on your investment. That’s where Seafoam Media comes in. We’ll examine your specific situation and devise a PPC campaign which accomplishes your goals at the lowest possible cost.