Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

The Weekly Crest gets a new look for autumn

By Seafoam Media
Seafoam Spotlight

When we launched The Weekly Crest in June 2017, we had a simple goal in mind: to share the latest marketing industry news and developments with our family of readers.

Shifting Tides

The marketing industry changes quickly; even for people whose lives are embedded in the very fabric of the marketing world, it can be difficult to stay on top of Google’s new Search algorithms, design trends in online customer experiences, content best practices, and social media trends.

So we set out to build a free newsletter that was designed to be a valuable resource to everyone — a way to keep long-time industry experts in the know about the latest marketing developments while also providing an educational tool to marketing novices just getting started with their careers.

Steadfast Course

Since June 2017, this goal has largely remained unchanged. We are as devoted to sharing our marketing knowledge as we’ve ever been.

But in the last year and a half, we’ve also learned quite a bit from you, as well. For instance, your feedback has shown us that you’re interested in what’s going on at success for our marketing partners.

New Horizon Ahead

The new Weekly Crest aims to blend our initial goal with the lessons you’ve taught us: we’re still going to share the latest marketing news on a weekly basis, and we’re also adding in several sections that will help you get to know the Seafoam team even better. We’ll discuss our personal thoughts and share our own unique insights that you can use to improve your own understanding of your brand’s marketing strategy and even your marketing career.

Start your adventure today!

Subscribe here to get The Weekly Crest sent to your inbox every Friday morning for FREE. You don’t want to miss out on the things our team has to say.

Not sure if you want to subscribe, yet? Try out your sea legs before you hop aboard! Check out the latest edition of The Weekly Crest right now. After you enjoy what we have to say, subscribe via the link at the bottom of the newsletter.

Thanks for joining us!

New Look for Autumn | The Weekly Crest 2.39

The Weekly Crest is a recurring email resource that contains the latest marketing news, updates and trends as they pertain to your business.

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