Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst


I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.


I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.


I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.


Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website,, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.


I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager


I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 


To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.


I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)


I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.


I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst


I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.


To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.


The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.


I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!


I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.


I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

How To Use Emoji in Digital Marketing

By Seafoam Media
Industry Insights

image of emojiIn modern society, communication is king. Regardless of the culture you represent or the languages you speak, words have the power to convey the deepest emotions within our hearts. They express our thoughts, our feelings, our heaviest fears and our grandest desires. Words are everything.
Unfortunately, words can also be a bit cumbersome; it takes a lot of them to form a coherent thought or to express a heartfelt emotion. In the age of fast-moving technology, people yearned for a faster, more concise way to show how they were feeling.
Enter the emoji.

 What are emoji?

Emoji are the little expressional characters that can be inserted into electronic communication platforms, such as email messages, text messages and social media posts.

 What is the purpose of emoji?

Unlike a face-to-face (or phone-to-phone) conversation where two individuals can vibe off of each other based on the inflections in their voices, email – and eventually text messages and social media – did not have the same advantages. It became difficult to convey conversational context, like happiness, sadness, frustration, sarcasm, etc. Digital conversations needed a way to actively display these emotions without having to physically describe them.
To fill this void in electronic communication, a young Japanese engineer, Shigetaku Kurita, designed 176 “picture characters” that he referred to as emoji. Since then, emoji have grown in quantity and popularity; currently, 92 percent of online users take advantage of 1,851 available emoji characters.

image of emoji usage statistics

Image by Adweek

Who uses emoji?

Taking into account that all but a mere 8 percent of the online population employs emoji in their digital communications, this does not account for the specialized groups of people who utilize emoji on a daily basis. Without providing any data, it would be easy to believe that Millennials and Generation Z – the youngest, “tech savvy” generations – would be the largest proponents of emoji by a significant gap. This, however, is not the case.
According to a recent study conducted by Adweek, the Silent Generation, Baby Boomers and Generation X frequently employ emoji in their online conversations, as well, with Millennials and Generation Z leading by only 4-10 percent.

How should companies use emoji in their digital marketing campaigns?

The last paragraph you just read is extremely important when devising an emoji-based social media marketing strategy. Every current living generation utilizes emoji enough in their daily lives to understand the importance and meaning of these pictorial elements. That means the most significant thing you should consider when creating an emoji-enforced marketing campaign isn’t necessarily your targeted age group; instead, you should hone in on the overall tone of the campaign you’re building.
Emoji in digital marketing is not intended to be used in serious or authoritative campaigns. For instance, a lawyer discussing DUI defense probably wouldn’t want to include a glass of wine and a judge’s gavel in their marketing materials. On the flip-side, an ice cream parlor could use emoji depicting the sun, fire, snowflakes and ice cream cones to entice customers to cool off from a hot summer day with a cold, creamy dessert.

Where are emoji appropriate?

When it comes to integrating emoji into your business’ digital marketing strategy, it is crucial to understand where these electronic characters can serve you best. Keeping in mind that emoji thrive in fun, less-serious environments, you might be able to guess that Facebook, Snapchat, Instagram, Twitter and Tumblr are great platforms to showcase your emoji prowess. You may also find success by inserting emoji into an applicable blog post or email marketing campaign. LinkedIn, white papers and case studies, on the other hand, should remain emoji-free due to their professional nature.

image of varying emoji organized by platform

Image by Unicode

What limitations do emoji have?

When devising your emoji digital marketing strategy, keep in mind that these characters are not compatible with all digital platforms. Only web structures designed to accept Unicode, the official consortium for standardizing emoji, will be able to display characters accurately.
The physical design of each emoji may also vary, depending on the platform you are using. Take, for instance, the visual differences between the same emoji utilized on iPhone, Android, Twitter and Facebook.

Follow Your Best Judgement When Using Emoji in Digital Marketing

When it comes to utilizing emoji in digital marketing, it’s important to follow your best conversational judgement; consider the flow of the text and determine if inputting an emoji would boost your message or harm it. Readers can easily sense when an emoji is tacked on or when a brand is posing as a “hipper” company than they may actually be.

Stay Tuned

Next week, we’re diving even deeper into adopting an emoji-infused digital marketing strategy. Join us on the Seafoam Media blog to discuss how you can utilize these infectious characters to engage the next generation of consumers: Generation Z.
Also, don’t forget to post your comments about this article to our Facebook and Twitter pages. We’re excited to read your thoughts!

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

image of two individuals working together — assembling an elite team is key to building business successimage of emoji in digital marketing campaign