Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Twitter Algorithm Changes: What You Need to Know

By Seafoam
Industry Insights

Blue feather from a molting bird to signify Twitter algorithm changesThe social media landscape has been in a state of flux when it comes to businesses trying to master it. What works well yesterday may not necessarily work well today, and it will certainly be different in the future. We all share a common goal, though: engagement. That is, writing great content so that our fans can respond and react to it, as well as using that content to attract new faces to our pages.
Unfortunately, one big change that Twitter is getting ready to make could decrease your organic engagement significantly: they want to implement an algorithm driven news feed that will change the way content is displayed. Since the beginning of Twitter, their method of showing tweets has followed a simple, no frills format: display the newest ones at the top in a reverse chronological order. With the proposed changes, this would implement a news feed style similar to Facebook, where content that is deemed important gets pushed to the top, and everything else gets buried. This “importance” factor is based on a number things in the Twitter algorithm, such as how many people are talking about that topic, and how much money is being spent to promote it.

How will the new Twitter algorithm affect you?

In an effort to become more accessible for new and occasional users as a source of mainstream news, Twitter is going to make it harder for brands (and influencers) to reach their fans. Naturally,a lot of people aren’t very excited by the change. Look no further than this article showing reactions from various users. However, like it or not, the most newsworthy information is going to be featured at the top of a user’s timeline, and everything below will be based off of calculations that determine whether or not your tweet gets seen. Much like we’ve seen with the changes to Facebook over the past few years, your strategy will need to adapt in order to thrive. Otherwise, you risk posting content that falls flat.
[box]To put it simply, under the old Twitter rules, you had a voice that could be read regardless of whether you had a few fans or tens of thousands of them. Under the new rules, your tweets might get filtered if they don’t meet certain criteria.[/box] Do you have a strategy for the upcoming Twitter algorithm changes? Will you consider paid campaigns in order to continue pushing your content out to your audience? Send us a comment on Facebook or a tweet to @SeafoamMedia with your thoughts!

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