Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Top 5 Things that Hurt Your Website's Search Engine Rankings

By Seafoam
Industry Insights

We know exactly what you asked for this holiday season… a quide to the Google Panda search algorithm update!
Okay, we know that’s more up our alley but it’s good for you to know a few dos and don’ts when it comes to modern Search Engine Optimization (SEO).
Google’s Panda update to their search engine algorithm focuses on weeding out bad content and promoting helpful, useful, and unique content:

5 Things That Cause Bad Rankings

Heavy Template Footprint

Your website should never be too template-oriented.  Make it original and the search engines will take notice.

Empty Content

If your site has a lot of pages that solely contain links, think again.  Any given page shouldn’t exist if it doesn’t do any good.  Make the content worth the read.

Overlapping and Redundant Articles

Each page of your site should address a specific topic, instead of addressing a slightly different variation of a keyword phrase. How many variations of “Acai Berry Cleanse” does a website need? Combining these articles into a few, highly usable resources would cut down on the confusion.

High Ad Ratio

We understand the temptation. You can’t escape it. Google even tells us to plaster ads all over our site. But the Adwords team is separate from the spam team lead by Matt Cutts. Don’t expect them to both give the same advice.

Affiliate Links and Auto Generated Content

If a machine built your pages with minimal human intervention, Google wants to devalue you. We see this time and time again with multiple affiliate sites across the web.

How to Beat Panda and Keep Your Site’s Rankings Up

1. Write unique, quality content for each page of your site.
2. Focus on site architecture and intelligent navigation based on which page a user is on.
3. Stay away from computer generated content — it doesn’t work!

 

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