Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Top 5 Apps for Community Managers

By Holly Sinclair
Industry Insights

Stock your mobile with the top apps for community managers. Community Mangers, Copywriters, Social Media Managers…whatever the title, we handle a lot of communication, whether it’s blog content, photography, social engagement or video. This role requires handling communication at any time of day, anywhere you are. I’ve tweeted for a client while out on a run and edited a blog walking to meetings. You have to be able to handle content quickly, and apps for community managers can help you do this on the go.
The role of these content managers is changing everyday, and it’s vital to stay up-to- date on current trends. These tools will help you wear multiple hats and stay above the water as a community manager. We have gathered our favorite apps for community managers to help you survive the ever-changing digital world.
Organization is not only top priority; it’s life or death. Being disorganized as a community manager is like not knowing the map of a pool as a lifeguard (except for the whole literal life or death aspect). You cannot get lost or distracted among the chaos. Some of the most helpful apps for community managers are based around getting you organized. Here are a couple apps for community managers that can help you make the most of real-time social:
Hootsuite: This one is pretty obvious, but it’s a must-have and note-worthy. It’s the most popular social media management tool for good reason. You can execute campaigns across multiple channels and measure results. There are built-in analytics and scheduling. This can help organize your life so you can have all your social posts ready to go for the day or week, and get on with other work.
Sometimes you can’t always schedule posts ahead of time. Maybe you think of something great in the moment, or need to post something news-worthy in real time.

Repost: This app lets you repost others’ published photos. Simply download the app, sync your Instagram account with Repost, and begin reposting. This will help with engagement and to share relevant news on the fly.

Snapseed: This is a photo-editing app that allows you to perfect your photos quickly. There are many photo editor apps out there, but this is the favorite of many community managers as it is sleek, easy and lets you share your photos in email, Facebook, Twitter, and to your phone. This even offers red-eye reduction and image straightening.

Wordswag: Perfect for Instagram, this simple tool allows for on-the-go creation of word and type on images. This is a godsend for quick content.
Office and team communication plays a role in community management; as you need to be able to chat with your project manager, account coordinator, designer and other members of the team at any time. There are several chat apps out there that can get your team all on the same page.

Slack: Our digital marketing agency uses this platform to quickly touch base about projects or anything else. Since we all work remotely, this tool is a must for our team to connect. The handy part is, it works on your computer and mobile, so you can get messages wherever you are. The only downside to the app, is it’s a data sucker. Once you understand how to use this tool well, it’s intuitive and powerful. We have cut emails down by over half with this tool as it lets users send files, images, and emoticons (which we all know are super important :)).
Do you have a favorite content app?  Share with us on Facebook or tweet @SeafoamMedia!

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