Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist


I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.


I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.


I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.


Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website,, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.


I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst


I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.


To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.


The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.


I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!


I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.


I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Three Things Your Brand Can Learn From the United Airlines Mishap

By Seafoam Media
Industry Insights

image of an airplane flying through a thunderstormAs a brand looking to make your everlasting mark on the world, the digital space can do one of two things: Rocket your business far beyond the stratosphere of web domination or drill your organization deep below the mantle of financial feasibility, leaving nothing but the embers of what could’ve been a successful business singeing in its wake.
For United Airlines, the latter – even if for only a brief moment in time – has become their reality…

United Airlines Faux Pas

For those who aren’t yet familiar with the unfortunate tale that features one of the nation’s most recognized air transportation services, it goes a little something like this:

“In a statement, [United Airlines] said four crew members needed to get to a flight departing from Louisville otherwise it would be canceled. Passengers on the Chicago-Louisville plane were asked to give up their seats voluntarily. When no one volunteered, the airline was forced into an “involuntary de-boarding situation,” airline spokesman Charlie Hobart told CNN. Four passengers were selected, including the man in the video.” — Man filmed being dragged off United flight causes outrage in China; CNN

What proceeded after United Airlines’ “involuntary de-boarding” request resulted in a man being forcibly dragged off the airplane to make room for the aforementioned crew members. To add insult to injury, the entire event was filmed and posted to the world wide web for all to see.

Three Things Your Brand Can Learn From the United Airlines Mishap

Some of life’s lessons are hardest learned through direct experience; the same goes for business acumen. Regardless of your professional industry, aspirations or goals, here are three things every organization can learn from this week’s United Airlines mishap…

1) Respect Your Customers

The first rule of building a successful business is to understand and respect your customers’ needs. Without the support of loyal customers, your brand cannot exist.

In the case of United Airlines, there may have been a viable reason to politely ask a number of passengers to vacate their seats. However, the way the situation was handled does not bode well for customer satisfaction, customer loyalty and/or company perception.

In juxtaposition, a competing aerial transportation service, Delta Airlines, was recently confronted with a similar scenario, yet the outcome was markedly different: When Laura Begley Bloom and her family volunteered to give up their seats on an overbooked flight, they were rewarded thousands of dollars by Delta Airlines to make up for the inconvenience.

2) You Will Be Watched (And Scrutinized)

As of this year, there are 7.5 billion people who walk the globe. As of 2015, there were 2.6 billion smartphone users spanning the world, a number that is expected to climb to 6.1 billion users by the year 2020. That means approximately 70 percent of the Earth’s population have an internet-connected computer attached to them at all times. This computer is capable of taking photos, snapping video and posting it all to the web in a matter of seconds.

In the digital age, everything your brand says, does or is associated with can and will be recorded, shared and replayed for the world to see over and over again. Thus, it is critical to your brand’s image to navigate every situation – both positive and negative – with the assumption that it will be reviewed and scrutinized by thousands, if not millions, of people. A failure to consider this could result in a viral escapade capable of injuring your brand’s public perception.

3) Put Together a Digital Crisis Plan

In some cases, business faux pas that get smeared across the internet are inevitable. In these instances, it is imperative that you have a digital crisis plan ready to be put into action. At this final, yet crucial stage of salvaging your brand’s public image, your main priority should be to minimize the damage caused by the event in question.

In your digital crisis plan, consider how you should analyze and respond to the incident, both internally and externally. Ask yourself the following questions:

– What words of support can I offer to my employees that will strengthen their trust in my brand?

– What apologies can I offer to the victim(s) of such the event in question?

– Should I offer the victim a free incentive to use my product or service again in the future

– Should action be taken to punish those responsible for turning my brand’s customer into a victim?

Remember, your brand is nothing without the customers who support it. The longer your brand is perceived with negative connotations, the more likely existing and future customers will be driven away. Thus, proper damage control of such an event is key to your brand’s continued existence.


Make It or Break It

The digital space can make or break your business. As an ambassador of your brand, it is imperative for you to always consider how your business can best be portrayed online and in real life. In the case of this United Airlines mishap, one questionable event has only been worsened by continued missteps involving the three points listed above.
To read more about the United Airlines situation as it unfolds, or to see how quickly the digital space can turn against a brand that fails to execute a stable crisis strategy, visit the trending hashtag on Twitter, #NewUnitedAirlinesMottos.

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