Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

This Infographic Shows Why Your Viral Content Isn't Working

By Seafoam
Industry Insights

Figuring out the perfect formula for getting a piece of content to go viral is kind of like trying to crack the super secret recipe for Coca Cola. It’s a seemingly impossible task, even with trial and error! Fortunately, if you don’t know all of the ingredients, you can still create something delicious. Many of Coke’s competitors found their niche by developing a recipe that was as close as possible to the flavor and consistency of the popular soda. When creating content on the internet, it’s a similar comparison: you may not be able to make something that is guaranteed to go viral, but there are steps you can take to improve your formula, and increase the likelihood that your content gets noticed.
The folks over at Who Is Hosting This put together a great infographic on what it takes for your content to go viral, and why your efforts may be failing. Here are a few of their tips:

Viral content relies on emotions and social shareability

One of the biggest mistakes marketers make when creating content is that people simply don’t care about it. The key to success starts in your headline or title. If you’re sharing something with the world, you need to captivate your audience. This can be done in multiple ways, such as by offering a new spin on old information, getting your audience to question their habits or beliefs about a certain topic, or presenting something that is absurd, funny, or both.
One such example that did well recently was the Las Vegas airport music video guy. We’re all used to the airport being this crowded, stuffy place, and he managed to make a video when no one was there. As viewers, we end up with a funny parody of what the airport is like when it’s empty, because all of us can relate to the central theme: being alone.
 

What about shareability? People will share content if:
  • It makes them look good to others by doing so.
  • The content tells a story that is relevant to conversations that particular person may be having.
  • The content is funny; something a person would want their friends to see.

As another example, the video for “Hello,Flo” about the girl who lies about getting her first period, worked because it takes a conversation piece (having your first period) and tells a story with it that manages to be funny and relevant to every woman.

Need more tips on what not to do when making viral content? Check out the infographic from entrepreneur.com below:

Viral content infographic on what not to do

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Text cloud focusing on social media and social sharing