Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

The Social Sharing Secrets You Should Know

By Seafoam
Industry Insights

Businesses and brands looking to reach more people have been perfecting their online marketing efforts in numerous ways. One such avenue is through social media promotion, but it comes with the caveat of being difficult to track for purely measuring sales growth. Because social media ROI is hard to truly calculate, we tend to stick with what we know best: likes, shares, comments, retweets, Google +1’s, Pinterest pins, and so forth. What better way to increase your exposure than by connecting with your fans and generating more social media traffic? Here are some tips and tricks to increase social sharing for your small business or brand!

Try these social sharing techniques to increase engagement:

1. Write a headline that sparks curiosity
The catchier your headline, the higher the likelihood that it will be seen (and shared) by your audience. Many popular headline techniques today employ lists or numbers to entice readers to click. Often times, they’ll use mystery or a cliff hanger (such as the headline for this blog post!) along with emotional language to get you interested. Some examples of headlines from actual articles include:

  • 19 Wedding Planning Hacks That Will Save You So Much Time And Money
  • Here’s What You Should Eat For Dinner
  • Hard Proof That Wiping Your Phone Doesn’t Actually Delete Everything
  • This Device Can Water Your Plants For a Mere $300

These headlines work because they get us curious and leave an informational gap in our minds. Thus, we have to find out what the headline is about!
2. Ask your audience to spread the word
It sounds too simple to be true. But is it? Much like in the sales world, one of the best techniques you can employ is to ask for the sale! In this case, social sharing will increase when you add it into your content. Studies have shown that tweets with the word “Retweet” in them get twelve times higher retweet rates than those that do not.
3. Time matters
Who are you marketing to, and when are they most likely to be checking their Facebook? If your core audience is stay-at home parents for example, you likely want to post your content in the mid morning or early afternoon. This would be after the kids have gone to school, or taken a nap, giving you the highest likelihood of reaching them. Traditionally, it has been recommended to use that particular time frame during the week for businesses, but you should adjust according to your audience’s habits.
Infographic showing best times to tweet
 
4. Share content from others
Businesses that share content from other users (whether it’s someone they follow on Twitter, or something a fan sent to them on Facebook) get much higher engagement in their posts. If fans see that you occasionally share content, they’ll be more trustworthy of you, and more likely to share your content.
5. Incorporate humor
One of the best social sharing secrets you can employ is to use humor. Many businesses try too hard to maintain a professional or conservative image, when in actuality it’s hurting their ability to connect with their fans. We all love that little something that lightens our mood and gets us to smile once in awhile. Ever notice how animals in cute outfits or photos with funny captions get shared so often? Every business can benefit from showing off humor once in awhile. It not only adds to your personality and brand voice, but also your authenticity.
Although the Facebook algorithm that determines how many people see your post is constantly changing, a common theme still rings true: if your page gets more engagement and social sharing, your content will be more visible!

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