Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Ten Reasons Your Branding is No Good

By Seafoam
Industry Insights

Your brand is no good if:

  1. You have no colors or fonts associated with your business: Yes, it’s important that your logo can be printed and read in black and white.  No, you should not just use plain black text as a logo.
  2. You don’t have a website: It’s 2010 – if you don’t have a website, you’re missing out on huge numbers of potential clients and customers.  Websites provide a dynamic means of informing, involving, and communicating with your customers… not to mention a fantastic return on your investment if it’s created and maintained in the proper way.
  3. Your colors, logo, fonts, and ‘feel’ aren’t maintained throughout all of your promotional materials: You should be using the same look on your website, business cards, letterhead, envelopes, fliers, postcards, etc.  When a new lead refers to that business card you handed her, she should instantly recognize the postcard you sent a couple of weeks ago, your business’ website, and (because you’ll land that deal with all of this good branding) the invoice you’ll send out.
  4. Your logo designer didn’t give you either the vector files or multiple file sizes of your newly designed logo: Whether it’s on your website, your business cards, or a newsletter, your logo should always appear crisp and clear.  If you don’t have the vector files or multiple file sizes of your logo, talk to your designer ASAP–these files will prevent you from having to resize (and subsequently distort) your logo.
  5. You’re not using a custom background on Twitter or a custom tab on your Facebook page: Take advantage of the fact that Twitter allows you to use a custom background for your business’ profile and Facebook lets you create a custom tab on your business’ Facebook page.  Talk to your designer and have them create a Twitter background with your business’ contact information on it and a Facebook tab that includes special information, details, and messages.
  6. Your logo looks like another company’s logo: This one is fairly self explanatory — use your logo to your advantage… If you can create a lasting impression in potential clients and customers when they see your logo, there’s a better chance they’ll be more open to talking with you the next time they see your logo or branding (whether that be on a social networking site, your brick and mortar location, or your website).
  7. Your colors clash: If your colors are Christmas red and green, royal blue and red, magenta and and orange, etc., rethink your color strategy.  If no one can read the name of your business, how likely are they to remember it?
  8. Your colors are not industry-appropriate: Medical websites use blue, toy websites use primary colors, artists’ websites use black and white.  Your designers should know the effects that certain colors have on buyers (because they do.  See: http://blog.kissmetrics.com/color-psychology/)
  9. Your branding looks outdated: You don’t need to completely rebrand your business every ten years (in fact, you shouldn’t!) but you do need to ‘revamp’ it a bit every now and then.  Just like Jack in the Box, UPS, and Pepsi realized (see: http://designreviver.com/inspiration/20-great-and-20-not-so-great-logo-redesigns/), times change and so should your brand.
  10. You have a business but you don’t actually have a brand: You don’t need to spend outrageous amounts of money or invest large amounts of time into coming up with good branding.  Ask yourself what type of ‘persona’ or ‘mood’ your business has and what types of colors and emotions are typical in your industry – then go to your designer and talk about taking the first steps to developing your brand.  Spread your new brand throughout your website, business cards, office walls, and pamphlets.
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