Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst


I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.


I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.


I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.


Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website,, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.


I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager


I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 


To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.


I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)


I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.


I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst


I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.


To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.


The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.


I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!


I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.


I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Seafoam Sessions 1.4 | What brands can learn from your favorite superheroes…

By Seafoam Media
Industry Insights  •  Seafoam Spotlight

You wouldn’t be amiss to wonder what your favorite superheroes have to do with your brand — yes, your brand.

There’s a good chance that your team doesn’t don capes and fight crime on the weekends (at least if they did, they certainly wouldn’t tell you about it). No, you don’t have super powers or go toe to toe with the biggest, baddest villain the world has ever seen thus far.

And while things like courage, perseverance, and the will to help others are all great lessons to take from the latest superhero box office hits, there is an entirely different moral to the tales that are being spun by the likes of Marvel and DC — one that may not be obvious on the surface but that is extremely valuable from a branding perspective.

Who is your favorite superhero and why?

Late last month, we sent around a survey that asked you who your favorite superhero was and why. You all voted, and a massive number of you agreed that Wonder Woman was the most prominent hero on our list, followed by Deadpool, Spider-Man, and Ironman.

Before you keep reading, check out the rest of the survey results here. What pattern do you see? How do you think this pattern came to be?

What can brands learn from today’s most powerful superheroes?

Okay, okay, there’s probably not a ton your brand can learn from the superheroes, themselves, but the moves their creators – Marvel and DC – have made speaks volumes for where both brands are within their current business strategies.

A Marvelous Tale to Tell

Marvel, a box office heavyweight, is renown for kicking out blockbusters on a yearly basis. Aside from that, however, Marvel does something that their competitor currently doesn’t: all of their movies exist in the same “Marvel Comic Universe.”

In other words, every single superhero movie they’ve released over the last several decades have all been linked to each other in some way, shape, or form. If one of their films doesn’t have a cameo from another superhero within the main content, you can almost bet that there is an easter egg after the credits that teases another hero or villain that will be connected in the near future.

The DC Dive

Unlike its sworn enemy, DC Comics take a different approach to their movies. Instead of weaving their characters into the same universe, DC have made it a point to focus on each character’s individual stories. The success of this strategy can be seen by how the majority of our voters chose Wonder Woman over any other hero.

From a storytelling standpoint, focusing on individual heroes is a great way to better develop individual characters and build their story arcs. From a branding perspective, however, there leaves something to be desired.

Consistency in branding.

The goal of any brand is to engage its customers in a way that builds trust and cultivates a loyal fanbase. Repeat that word: fanbase.

This goal can be achieved by engaging your customers with a unified message. Your brand and everything it does should be connected; it all needs to lead back to your goal.

Returning to our Marvel vs. DC analogy, these two companies have approached a similar market by using two very different strategies, and despite their best efforts, there is one brand that is evidently coming out ahead.

Marvel has managed to engage a wider range of people and bring them all into the same Marvel Comic Universe where they can interact with one another and celebrate their love for the characters Marvel has created. Now, instead of just leaning on one or two movies a year with great singular characters, Marvel is able to build plausible unions between these characters, such as with The Avengers series, so that they can unite fans of their individual characters into one gigantic mashup of drama and value. This, in turn, strengthens the bond their fans have with their products (i.e. the superheroes and their stories) and the Marvel brand.

That’s not to say that DC has done a poor job. They have mastered the art of building strong individual characters with unique traits and motives. But from a branding perspective, this strategy is disparate at best. It is a much stronger business model to spread your brand’s success across a range of cohesive products and services than it is to rely on one money-maker and hope for the best.

At the end of the day, the one thing about your brand that will encourage customers to stay are the senses of engagement, community, and connection you cultivate with them.

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

What's your seashore? | Part One | The Story Behind the Name