Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Join Seafoam Media for a Lunch and Learn on “Social Media for Small Businesses”

By Seafoam Media
Community  •  Seafoam Spotlight

image of a man looking at social media on his tabletIn only one short decade, the communication movement known as “social media” has evolved from a public experiment to a virtual necessity that quickly spread into a cultural phenomenon! Today, no age group, personal opinions or international borders are immune to its persuasive influence.
At this stage in social media’s rapid development, these public platforms can no longer be ignored by brands – big and small – who hope to reach their customers on a closer, more connected level.
To learn how your organization can best leverage social media to engage with its audience, join Seafoam Media at our new office (2732 Sutton Blvd.) on May 4 from 12:00 p.m. to 1:00 p.m. for a lunch and learn seminar on social media for small businesses. Since this event is sponsored by the Mid County Chamber of Commerce, all Chamber members will be admitted for free.
For more information, including how to register for the event, click here. If you would like to read more about the points that will be covered during our presentation, see the event itinerary below.

“Social Media for Small Businesses” Itinerary

1. The Purpose of Social Media Platforms

In this first segment, we will answer the following questions as they pertain to your business and its online strategy…

    • Why does social media exist?
    • How can businesses leverage social media to reach their audience?
    • Which social media platforms are most important for your business to actively participate in?
    • Why is social media vital to your business and its customers?

2. How to Define Your Business’ Social Media Message

Once you understand the power social media possesses as a communication and advertising tool, we will discuss how to fine-tune your unique message, per social media platform, to best engage with your audience.

3. How to Boost Your Business’ Social Media Message

Of course, understanding your audience and knowing how to speak to them through social media is only a piece of the puzzle that defines digital success. In this segment, you will learn how your business can reach beyond its current customers and build relationships with new groups of people through “boosted” content.

4. What Not To Do On Social Media

After we show you how your business can build a successful social media presence, we’ll share some examples about what not do on these very public platforms. You may be surprised at some of the things you see.

5. Question and Answer Session

At the end of our presentation, we will turn the conversation back over to you – our audience – for a quick question and answer session. During this time, feel free to ask us anything that you and your small business have been yearning to know about social media and our social media management company. We will answer accordingly.

 

Register for the Event

If you are interested in attending our lunch and learn seminar on social media for small businesses, please register here. We’re excited to spend time with you and answer your questions. Thank you!

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

Brian Martin