Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst


I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.


I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.


I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.


Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website,, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.


I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager


I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 


To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.


I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)


I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.


I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst


I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.


To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.


The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.


I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!


I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.


I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Six Reasons Social Media is the Future of Content Marketing

By Seafoam Media
Industry Insights

image of a smartphone featuring a popular social media app — content marketing
At least five days a week, your morning begins with the same incessant ring: “Wake up, you need to make money!” your alarm clock screams, dragging you away from the comforts of slumber. It’s time to start your day.
What do you do first? Brush your teeth? Take a shower? Throw on some clothes? Not even close.
If you’re like the other 79% of modern Americans, you check your phone before you even climb out of bed. That means you’ve probably blinked less than ten times before your eyes start feasting on the latest social media chatter.
Is your business’ content something they’re looking at?

Fishing for Engagement

The scope of today’s content distribution mainframe runs a little something like this:

  • Content is produced.
  • This content is hosted on its creator’s website.
  • Content is shared through various social media channels in hopes of creating buzz.
  • And then you wait.

If you’re lucky, your content will spark a conversation; it might even earn your business some new customers. If not, this next subhead’s for you…

Why Content Fails

Up until very recently, content demanded to be created and maintained on self-hosted websites, such as the one you’re reading this article on. Social platforms simply served as a medium to tell the world about new content on your website.
For the two thirds of Americans who use mobile devices, that means he/she must click on the web link embedded in your social media feed before being ripped away from his/her social media app and dropped into a web browsing app where he/she waits for your content to eventually load.
If you’re thinking that this sounds like a disheveled experience, you’re absolutely right. The arrant fragmentation between content and social media is counterintuitive at best.
The fact is that nearly half of internet users are willing to wait 2 seconds or less for your content to load before bowing out to the next piece of content. So if your website doesn’t load the content the user wants to see quickly enough, the likelihood of your content being consumed in this manner is reduced by up to 40%, therefore obliterating your conversion rate simply because your audience has to work too hard to see what you have to say.

A New Medium For Content Marketing

Fortunately, social media has a solution. Major platform contenders, such as Facebook and Google have designed streamlined ways to build, share and consume content without diverting users to a third party host, ultimately eliminating the “middle man” between content creation and distribution.

Begin Your Social Media Strategy Now

As your customers circulate around the web, each second to grab their attention is precious. Start developing your social media content marketing strategy now while keeping these six key benefits in mind:

  1. Improved User Experience: Users will not be diverted from social media to your website, therefore your content’s potential 40% bounce rate is virtually eliminated.
  2. Improved Engagement: Since content can now be built directly into social media platforms, users are more likely to share or comment on this content to their own feeds, sparking opportunities for engagement and growth.
  3. Reduced Server Maintenance: Long-form social media content can be hosted on the same server that contains your social posts, photos and videos. This means you will no longer have to take the time to maintain this content separately on your self-hosted server.
  4. Cost-effectiveness: Less data to maintain on your self-hosted server means less money you have to spend to run that server.
  5. Continuity: Content built within your social media platforms will be easier for you to distribute and measure with built-in analytics.
  6. Prevalence: Long-form social media brings content creation to the masses. As a tool designed to be used by anyone, your business should pursue this resource as early as possible.

Join the Social Media Content Marketing Phenomenon

As a worldwide phenomenon, social media is potentially one of the most exciting aspects of modern communication. When looking at the scope of the platform and its future, Twitter’s founder and St. Louis native, Jack Dorsey, said it best: “It’s different things to different people at different times and we need to embrace that.”
The same can be said for content marketing: social media is continuously changing to meet society’s needs and desires. As a result, content marketers have an obligation to plug into these shifting trends and lead the charge into the new age of social content.

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

image of emoji in digital marketing campaignBrian Martin