Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist


I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.


I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.


I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.


Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website,, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.


I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst


I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.


To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.


The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.


I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!


I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.


I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

“See First” Comes to Your Facebook News Feed

By Holly Sinclair
Industry Insights

New features coming to facebook news feed improve personalization. More than a billion people communicate through the Facebook news feed and look at it daily. It’s the second-most-popular website in the world and most-used app in the US.  Users actually spend nearly as much time on Facebook as they do socializing with people face-to-face, which is pretty sad for society, but also very impressive for Facebook. The News Feed is the main reason for Facebook’s success, and it brings another improvement this month!
Time Magazine recently published an article covering the ever changing and confusing Facebook newsfeed and how this feature turned into one of the most influential products online. In it, they discussed how the News Feed is fueled by automated software that tracks your actions to give you posts you are most likely to engage with. The problem is that this leads users feeling exposed because of how much Facebook knows. In this day and age, people have to realize that if you are on Facebook, what you are posting is not private since it’s online—Facebook is tracking this data and using it to tailor content to you!

“See First” will give users more control of their Facebook News Feed

With a new curation tool launching this month, called “See First”, the goal isn’t just to guess what users click on when bored, but to find out what users care about. The tool will let you choose which of your friends you want to see at the top of your feed, rather than having the tool choose for you. The goal is for the Facebook to understand what is meaningful to users, rather than what is just liked or clicked on the most.
There are obviously many issues with the algorithm of understanding users. Sociologists in the article say that users sometimes make actions that are different than how they feel. For example, someone may like a friend’s engagement photo out of a courtesy, but it doesn’t mean it’s something they really wanted to see. This new update will help users control which friends and Pages appear in a user’s feed most often. A user can unfollow someone without un-friending.
The “See First” feature gives users the empowerment to place up to 30 friends’ and Pages’ posts at the top of their feeds whenever they appear. A streamlined menu will help users easily access all these features at once.
An important question is whether or not this new feature will hurt company pages even more. “See First” allows users to like companies, but if they unfollow they will never see or engage with their content. Most likely people will choose to see their friends first, over brand pages they have liked.
Also, if you do choose a brand, Facebook won’t show you ads because of this, which should be a big relief to many users. In sum, if you choose to see posts from Coca Cola at the top of your feed, an advertiser won’t show you an ad because of that decision.
“See First”  first debuted last week and you can see it in your Preferences section of the Facebook app as part of an app update on iOS. The update will come to Android and the Web later soon.
What are your thoughts on “See First”? Share with us on Facebook or tweet @SeafoamMedia!

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