Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Search Engine Optimization (SEO) as a Part of the Whole

By Seafoam
Industry Insights

When you receive a proposal from most web agencies, you’ll see an extra line for Search Engine Optimization.  You may think that this is a great thing… the company you’ve chosen knows exactly what you need, right?
Maybe.
Search engine optimization is not so much another line item as it is a process that should be incorporated into every step of creating your website.  SEO should be an integral part of any agency’s development process from conception to completion.

Website Conception

When outlining your site architecture and page titles, SEO should play an essential role.  Be sure you’re using the most descriptive and search-oriented key phrases you can.  Your URL structure should be clean and readable.

Web Design

Each and every element of your website should be designed with SEO in mind — where are the h1 (Header 1) tags?  h2 and h3?  Where is your navigation and what are the titles of each page in that navigation?

Web Development

A large part of SEO is the way in which you use HTML.  The appropriate tags should be used in the proper places.  For example, because a search engine can’t see images like you can, you must assign descriptive alt tags to every image.

Copywriting

This is an easy one.  Your content needs to be created and published in a search engine-friendly way.  Your topics should be interesting, your content should be of quality, and your writing should be precise.

Maintenance

Like with any aspect of your digital presence, SEO requires ongoing attention.  Because the Internet (and technology as a whole) are constantly changing, your site needs to be constantly maintained and monitored in terms of SEO as well as general code, design, and function.

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.