Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Seafoam’s Best Business Books

By Seafoam Media
Seafoam Spotlight

Every year, bloggers, business forums and social media starts to buzz with the year’s top books for small business. From the best beach reads as seen on Wired to the best books for small business owners from the Huffington Post, there is a little something for everyone.  As we head into the dog days of summer we have to admit that it has been more than a little hectic here at Seafoam Media. Between our passion for all things SEO and our recent foray into art with a very large bowling pin; finding time to read can be hard. These lists spurred a conversation in our office the other day. Given our wildly different personalities, we wanted to see what books had made an impression on some of the Seafoam Media team over the years. Some are older books and some are new, but all of these books have shifted the way we at Seafoam operate from day to day. So, without further ado, we offer Seafoam Media’s Best Business Books.

Seafoam's best business books list book, Scaling Up

Photo Credit: Amazon

Seafoam’s Best Business Books

Nikki Bisel: “Scaling Up” by Vern Harnish

Our fearless leader, Nikki Bisel, offers this suggestion: I love “Scaling Up” by Vern Harnish. The book, originally released as “Mastering the Rockefeller Habits”, offers practical advise for building a scalable and sustainable business. The core tenets of the book looks at the four major decision areas that any company must master in order to succeed; people, strategy, execution and cash. What makes this book so amazing is that it helps business leaders enjoy the entrepreneurial ride by helping them get their “business machine” running. It has helped me create a company in which my employees are engaged and energized. It also helps me ensure my customers are my best form of marketing because they are so happy with our work. I recommend this book to any business owner, regardless of size or industry.

Seafoam's best business books, Jab, Jab, Jab, Right Hook.

Photo Credit: Amazon

Erik Schwenke: “Jab, Jab, Jab, Right Hook” by Gary Vaynerchuk

The team’s project manager, Erik Schwenke, offered this book as one of his favorites: I discovered the book, “Jab, Jab, Jab. Right Hook” by Gary Vaynerchuk in a completely random way. I won it through a contest held by a podcast. What could have been just a random prize ended up being a real windfall for me because it is such a great book. It looks at two strategies for social media. It shows the jab approach, which is consistently and patiently engaging with customers online; building relationships. It also looks at the right hook, which is a knock-out punch that will take down your competition. When you master both it will help you float like a butterfly and sting like a bee, socially speaking.

Seafoam's Summer Reading List, Built To Last

Photo Credit: Amazon

Liz Oeltjen: “Built To Last” by Jim Collins

Liz Oeltjen, Seafoam’s marketing strategist had trouble narrowing down her list. I have read several of Jim Collins’ books, including “Good To Great” and “Great By Choice.” All have shifted the way that I look business from both a strategic level and a personal level. The one that I think had the most impact would be “Built To Last” by Collins. In it he looks at companies that have succeeded over time compared to others, in similar industries, that have failed. One of the most compelling parts of the book offers the concept of BHAGs, or Big Hairy Audacious Goals. It reminds me that we must have a clearly defined goal, a shining finish line, that we shoot for in everything we do.
Of course this is just a small sampling of the best business books that have shaped the team at Seafoam Media. Stay tuned for our next blog post as we explore more of the team’s favorites books. Or, find us on Facebook or Linkedin and share your favorite business books on our page to join in the conversation.

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

Liz Oeltjen home office Seafoam Media profileSeafoam Media's Summer Reading List book, How to win friends and influence people