Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Seafoam Profile: Liz Oeltjen

By Seafoam
Seafoam Spotlight

 
Liz Oeltjen2015 is shaping up to be a great year here at Seafoam HQ! As business has continued to grow, so has our needs. One of our big recent accomplishments was expanding into a new office on historic Cherokee Street, right across from the Nebula co-working space. Now, we’re also happy introduce our latest addition to the Seafoam team! Meet Liz, our copywriter and internet marketing strategist.
Liz comes from a background in marketing and was previously the marketing director at Lasco Foods, where she helped launch Nina’s Cocktails, a new brand for the company. Here’s a little more about her:
If you could have any super power, what would it be and why?
Believe it or not, this is a question that I have thought about a lot over time, and my answer has changed as I have gotten older. I think the power that I would like the most would be the power to freeze time or people, but that could have something to do with my two children getting bigger and bigger all too quickly. I also think it would be nice to keep my house clean for more than just five minutes, but I blame that on the kids too!
What are you most passionate about professionally? What most excites you about your work and the contribution you can make?
I like to take complicated ideas and whittle them down into something that is easy to understand and communicate. I find demographics fascinating, and I love to try to target my message to the group that will “hear” it in the best way. It is like a mystery to unravel, which may explain my love for shows like Criminal Minds; I am always trying figure things out. There are so many people trying to get their message out into the world digitally, but if you find the right demographic and the right message it can cut through the clutter.
What apps, software or tools can’t you live without? Why?
I think the app that I can’t live without would be Pandora. This helps me more than my “business-y” apps because it helps me while I work to channel my creativity in a productive manner. When I am working on something technical and I need to focus, classical music helps to get those synapses firing. When I need to get into the zone for a fun blog post or social media message you can’t go wrong with some upbeat music!
What do you like to do in your free time?
I love to read, and I also enjoy gardening, cooking, baking, knitting, crochet, sewing, painting and finishing furniture. Pretty much, if you can find it on Pinterest, I want to be a part of it.
What do you like most about working remotely?
Working remotely gives me the flexibility to be a working mom, in equal parts. I can take a morning and go to my daughter’s field trip and then, when the kids are in bed, hammer out some work. I think my dogs like having me around too, although I am severely cutting into their napping schedule. I think Seafoam gives a great balance to the idea of working remotely.
What does your workspace look like?
My workspace is eclectic to say the least. It is my little corner of the house that is just mine, and so I fill it with what I love. It is in a room full of windows so I can have a connection to outside, even while I work. I have lots of books and pictures of my kiddos. I have a couple of big, comfy chairs to curl up into and of course my computer and digital paraphernalia. I also have a random collection of art that I picked up on countless trips to New Orleans (my home away from home.) My favorite is the sign that says, “Be Nice Or Leave”. I also have a collection of Day of the Dead inspired art, a nod to my Mexican heritage.

Liz Oeltjen home office Seafoam Media profile

Want to connect? Follow Seafoam Media and Liz on Twitter!

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