Seafoam News
October 28, 2024 | Nikki Bisel
We're excited to announce our new partnership with Trailnet as a Premium Business Member, deepening our roots in the St. Louis community we call home.
For over three decades, Trailnet has been transforming St. Louis through their advocacy for walking and biking infrastructure. Their work connects neighborhoods, promotes healthy living, and enhances the vibrancy of our region. Their vision for a more connected, accessible St. Louis resonates deeply with our team and mirrors our own belief that positive actions create lasting ripples of change throughout our community.
Our relationship with Trailnet began earlier this year when we collaborated on their Drive the Change: Buckle Up Phone Down campaign, supported by General Motors. Working closely with their team, we helped shape the campaign's messaging and visual identity, creating a framework that would resonate with St. Louis residents and inspire real behavioral change. The initiative encourages community members to pledge to drive phone-free and challenges them to spread this commitment to safety throughout their networks.
"Supporting Trailnet felt like a natural extension of who we are," says Nikki Bisel, Seafoam's founder and CEO. "Their work in making St. Louis more walkable and bikeable strengthens the fabric of our community. When neighborhoods are better connected, everyone benefits."
Through this partnership, we're supporting initiatives that include:
Small actions can lead to meaningful change. By joining Trailnet as a Premium Business Member, we're investing in the future of our region—creating a more connected, sustainable, and vibrant St. Louis for everyone who calls it home.
We invite other local businesses to explore partnership opportunities with Trailnet. Together, we can help build a stronger St. Louis—one trail, one sidewalk, and one community at a time.
To learn more about Trailnet and their impact on our community, visit Trailnet's website. You can also join the Drive the Change movement by taking the pledge at trailnet.org/take-the-pledge.