Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Scalpel, Please! The Anatomy of Content Marketing ROI

By Seafoam
Industry Insights

Anatomy of content marketing Seafoam Media blog
It feels like a topic we discuss quite often here, but let’s be honest: content marketing is the fuel that keeps the fire blazing for a company’s success! Does your company have a team dedicated to it? It may surprise you, but many businesses, small and large, are still lacking when it comes to content marketing. These companies are often comprised of one or more of the following people:
 

1. The owner or manager who is too busy

[box color=”gray”]Owning a new business certainly isn’t for those who value getting lots of rest. There’s always something to do, and setting your priorities can be difficult. Unfortunately, many business owners are often so swamped with tasks they need to take care of, that they neglect any sort of content marketing efforts.[/box]

2. The executive who doesn’t see the value

This person may be a coworker or a superior. They’re the type who have always done things a certain way, and are hesitant to allocate time and money toward modern content marketing strategies. Ideas like social media, blogging, and managing reviews are foreign to them. They’re more likely to think that marketing simply means putting out an ad.
If you work with someone who fits the criteria above, (or if you are a business owner yourself) it can be helpful to have resources that show your content marketing ROI. Fortunately, the people at Content+ have created a helpful infographic showing a big list of benefits that content marketing provides. You can see how they easily break down why customers prefer the more engaged experience that content marketing offers, compared to traditional advertising.
One of our personal favorite statistics from the infographic is the fact that a blog gives a company website 434% more indexed pages. Proof that producing consistent, high quality content will increase your visibility in search engines!
What are your favorite findings from this infographic? Was there anything missing you’d include to show content marketing ROI? Send us a comment on Facebook or a tweet to @SeafoamMedia with your thoughts!
Content marketing anatomy infographic Seafoam Media
 

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