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Web Design & Development
January 14, 2025 | Jason Kanzler
Website redesigns are interesting projects - kind of like home renovations, but with significantly fewer construction delays and dust-covered furniture. They're opportunities to fix what isn't working, amplify what is, and completely rethink how a business presents itself online.
For Chaney Windows & Doors, we started with a simple question: how do people actually shop for windows and doors in 2025? (Spoiler: not by scrolling through endless paragraphs of technical specifications, despite what some industry veterans might believe.) The answer shaped every decision that followed.
Our new design prioritizes what matters most: Chaney's exceptional work. We moved away from the dark, text-heavy layouts of their previous site to create a cleaner, more inviting space. A refined palette of deep navy and warm gold creates a premium foundation that lets their craftsmanship take center stage. Because let's face it - nobody has ever said "I wish this website had more clutter."
The old site's structure felt a bit like a maze - you might eventually find what you're looking for, but you'll need some breadcrumbs to find your way back. We rebuilt everything around actual customer behavior. The new design allows for natural exploration, whether someone arrives looking for inspiration or specific product details. This improved structure doesn't just help visitors – it also gives search engines a better understanding of Chaney's offerings, enhancing their digital visibility.
Products like windows and doors need to be seen to be appreciated. You can describe a slider window in great detail, but nothing beats actually seeing one - preferably without having to squint at a tiny thumbnail image. We expanded the visual experience with larger, high-quality photography that showcases both products and installations. The new gallery layout provides a more comprehensive view of Chaney's work, helping potential customers envision possibilities for their own homes.
Understanding window and door options can be overwhelming - somewhere between "assembling furniture without instructions" and "explaining cryptocurrency to your grandparents" level of overwhelming. We simplified the product showcase while actually providing more information. The ProVia lineup, in particular, is now presented in a way that demonstrates the breadth of options available while maintaining clarity and ease of understanding.
Some of the most impactful changes aren't immediately visible (like a really good window installation, coincidentally):
The result? A digital presence that works as hard as Chaney does. No gimmicks, no trendy flourishes – just thoughtful design that serves its purpose well. Because sometimes the best features are the ones you don't notice until you need them. Kind of like a properly weatherstripped door in a St. Louis winter.
Want to see for yourself? Head over to Chaney Windows & Doors.
2732 Sutton Blvd.
