Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Painting a Picture: Visual Content Matters

By Holly Sinclair
Industry Insights

Visual content is key n the world of social media. We all know that visual content is key to selling any product or service. Images are exceedingly powerful vehicles for engaging, reaching and converting prospects. It’s possible you can be leveraging this highly effective tool in your content marketing more.
6 Ways To Incorporate Visual Content Into Your Brand
Here are six creative ways you can start making your material more visually appealing.
1.Use Infographics
Who doesn’t like a good infographic? Surely you have seen at least one in the last week on social media. These images pull together information and display it in a visually appealing way. If you have a lot to say in one post, think about how you can flip it into a fun, story telling, informational graphic. And, they are extremely share-worthy.
2. Don’t Ignore The Meme
You may be thinking that memes are a little overdone and cliché, but they work. They are popular, often shared and loved by almost everyone for good reason. When you see a meme you can relate to or that makes you laugh, you want to share it with your friends. If you can leverage this for your business by creating your own funny or relating images, you’ll increase content engagement right away.
3. Get to know GIFs
Visual content comes in more formats than photo and video; what about the in-between? You can animate images and turn them into GIFs (Graphics Interchange Formats), which is simply taking a series of images and bringing them to life. You can also use GIFs to display information in a more compelling way; they don’t always have to be humorous, if that isn’t your brand’s voice.
5. Quality over quantity
While you should try to use an image for almost every piece of social content, make sure they are of good quality. Don’t use a blurry photo or bad photo just to have an image with your post. Also, always make sure you have the rights to the photos you use.
6. Make Text Visual
Make your content and copy visually appealing as well. Think about how your audience would like to read information. Do they like narrative paragraphs, bullet points, bold text placed over images? Make sure you know your audience and appeal to them in a way they would enjoy.
These suggestions are just a handful of the many ways you can incorporate visual content into your marketing strategy.
What methods have you tried that have been successful?

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

Watch out for social media fails, and learn from these lessons.new google logo