I'm often asked how I'm sure that the 'prescription we write' for any given business that works with us is up to date with the latest trends in marketing and technology.
The answer I give is key to understanding what differentiates a good digital media/web agency from a bad one...
Is your web agency researching new developments and trends every single day?
If not, they're not serving you well enough.
It is absolutely essential that a digital media company spend at least 4-5 hours every single week researching the newest and best technologies that will help your business.
New updates come out for content management systems on a monthly basis, social media trends and APIs can change within a matter of days, browsers get updates, design trends evolve, new versions of programming languages come out regularly, and new services are developed on an almost daily basis.
Make sure the company who's managing your website and social media presence is serving you well by keeping your company and brand up to date with the newest technologies.