Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

How to Make Your SEO Count in a Mobile World

By Seafoam Media
Industry Insights

Make your SEO count in a mobile world. Seafoam Media St Louis MOHow are you reading this article? Are you sitting at a computer? Are you killing time between meetings on your tablet? Maybe you are sitting at the DMV scrolling through your phone, although we hope not. There is no one way to access information anymore. Mobile is changing SEO and it’s important to consider that customers visiting your website may be relying heavily on their devices.
We find our restaurants on Yelp, get rides on Uber, and shop on Amazon; which we can access from apps on our phones. These apps cut out the SEO middleman and Google searches. While this is affecting SEO now, and will continue to change in the future, there are steps you can take to lead customers to your website, even if they don’t use a search engine.
How to Attract Customers in a Mobile Market:

  1. Optimize your site for mobile:

If your website takes too long to load or they cannot find the answers to their search queries quickly, they will likely leave your site for another. People are looking on their phones for information and want to get their needs met quickly and clearly. Make sure your site is optimized for mobile and customer friendly.
Mobile friendly is more important now than ever because Google checks to see if your site is mobile friendly and will penalize the site in search rankings if it is not. There are two main ways to make your site viewable on all devices, by using responsive code, and by building a mobile site.  Either way the site needs to be minimal to allow for fast loading times on a mobile network. Responsive code is acquired using bootstrap or media queries telling the site to act and appear differently at different screen resolutions.  Hiding areas of the website during pc view or mobile view is also possible using media queries. The strategy here is to make your site easy use friendly and clean on mobile as possible.

  1. Capitalize on Social Media

 One of the basic tenets of marketing is to reach the people where they are; be present! People are on social media on their phones all the time. Reach them there by updating your pages with interesting information that they will want to consume. Boost this effort by advertising on social media and lead consumers to your website. Facebook ads are a great way to catch someone on their mobile while they are just starting to garner awareness of your brand and get them to their site. This way you can reach the customer while they are at the ever important top of the buying funnel and direct them to your service or product before your competition even knows that they are in play.

  1. Optimize for local search

For some businesses, it is important to reach the consumers in your “neck of the woods” A pizza parlor wants to reach customers around the corner, not around the world. Optimizing your site for local search will not only help your digital presence but it will also boost awareness for folks searching on the go. This includes standardizing your name, address, and phone number and including your city and state name in your site’s metadata. Have you ever asked Siri to find a pizza parlor near you? Chances are you were offered a range of places, all nearby. This would not be possible if businesses weren’t optimizing their Local SEO presence with mobile technology in mind.
4. Use Intuitive Keywords and Content
People search very differently on mobile devices than they do on their computer. Small screens, smaller keypads and voice technology have altered the way people search on mobile. Take the above example of pizza parlors (because who doesn’t love pizza?) When searching for a pizza joint on a computer one may type in pizza delivery in Chicago, or deep dish pizza in Kansas City. When searching for these same types of places people will search a little differently, like pizza places open late near Washington University. Optimizing your site for both types of searches with smart keywords and even smarter content will ensure that your business won’t miss out on any opportunities.
Whether or not people are only using apps, searching on their phones, or Googling on their computers, the goal is to get customers to your services. Seafoam is constantly looking at the future of SEO and tweaking our approach accordingly. It is important to stay on top of the market, as it’s always changing. Seafoam can help guide you to your digital happy place.
How do you find products and services? Are you app exclusive or is Google your standard?

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