Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

How to Keep Your Intellectual Property Safe

By Seafoam
Industry Insights

Intellectual Property Light bulb money Seafoam MediaGot a great idea? Innovation is one of the best ways a new small business or entrepreneur can succeed. Every day, new intellectual property is brainstormed and designed around the world! You could have a brilliant way to engineer something, a culinary creation that’s never been seen before, or an amazing design/logo that inspires others. The possibilities are endless, and if you ever think something is too outlandish, think again.
Remember the “Cronut” craze in 2013, where a bakery came up with a hybrid croissant/donut that swept New York City by storm? People waited outside in lines, sometimes for hours, just to try one! The Dominique Ansel Bakery became so popular and synonymous with their cronuts that many copycats were popping up all over, trying to enjoy a sliver of their success. In response, they filed a trademark on the term “Cronut”, leaving Dominique the only bakery to officially distinguish their product as such.
Whatever your intellectual property is, it’s important that you protect it as soon as possible. The longer you wait, the more vulnerable you become to having your idea copied and stolen. Depending on what you’ve created, there are four main ways to ensure the sole proprietor of your idea is you and you alone.

4 ways to protect your intellectual property:

1. Patent
2. Trademark
3. Copyright
4. Trade secret 
For a better idea at what these terms mean, law firm Cook & Cook put together an infographic showing how each one is applicable, and the length of protection they offer you as a small business owner or entrepreneur.
Have you taken steps to keep your intellectual property safe? What other tips do recommend?
Send us a comment on Facebook or a tweet to @SeafoamMedia with your thoughts!

Keeping Intellectual Property Safe Infographic Seafoam Media

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