Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Here's Why Your Company Needs to Use Storytelling in Marketing

By Seafoam
Industry Insights

Opened books. Storytelling in marketing Seafoam Media

Want more customers, fans, and e-mail subscribers? We’re always looking for new ways to innovate with marketing—using clever promotions, finding extremely specific long tail keywords, A/B testing headlines, or with other ideas. This is all fine and dandy, but at the end of the day, those tactics are only going to be as effective as your ability to emotionally connect with your audience. In other words, using storytelling in marketing.

Imagine your marketing strategy is the salesman for your brand. The key difference between an average salesman and a great salesman is that the great ones are able to seamlessly transition the conversation from strictly business, to one of care and concern. A great salesman wants to know more about you, your needs, and understanding why your product or service would be important. To accomplish this, they start with the handshake—but it doesn’t stop there! A great salesman will also tell you their story, and find ways to relate to you.

Storytelling in marketing starts with humble beginnings

Which company would you be more likely to connect with? The one that goes on about how extremely profitable and successful they are? Or the one that is honest about how they got started in their business, and the trials and tribulations they faced to become what they are today? Everyone likes to feel like they are buying from someone who has been in the same situations as them before. That’s why so many companies nowadays are using storytelling in marketing, and being transparent with their founder’s back stories.

For example, one of our clients, E&B Carpet Cleaning, has a great story that many people can relate to.

The owner, Brian, experienced a hardship (having his car backed into) but then realized he could create a positive experience from that event. Using his insurance money, he purchased a portable carpet cleaning machine, and began doing business while attending school. Eventually, he graduated, and had saved enough money to purchase an official vehicle from his company. From there, the business grew from one van to multiple!

As you can see, Brian’s story has several elements that make the story relatable: it mentions how things were just starting out, a conflict that was dealt with (the moment he knew he should do something with the situation), and what happened in between the beginning and where E&B Carpet Cleaning is today.

As Brian’s story shows, your story doesn’t have to be particularly long to be compelling. In fact, it’s best to keep it short and concise enough that a reader can understand where you’re coming from in 60 seconds or less. This will ensure that you keep your reader’s attention and they remember the overall gist of what you’re trying to say.

If you want to stand out when the competition in your industry is fierce, make sure to take full advantage of telling your story whenever possible: on your website, embedded within emails, brochures, and so forth. Your story is unique, and if it strikes a chord with the customers you’re trying to reach, they’ll forget about everyone else. Share it everywhere you have a presence! When you tell your story well, your best customers can tell it, too. An emotional connection builds powerful brand advocates, and lasting relationships for your business.

Need help putting your humble beginnings into words? We can help! Contact our team and we’ll work with you to incorporate your company’s story into your overall marketing strategy.

 

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

Flow chart for Inbound marketing