Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst


I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.


I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.


I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.


Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website,, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.


I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager


I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 


To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.


I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)


I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.


I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst


I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.


To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.


The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.


I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!


I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.


I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

What the Great American Eclipse Can Teach Your Brand About Opportunistic Marketing

By Seafoam Media
Industry Insights

image of the moon eclipsing the sun – the Great American Eclipse
As the Great American Eclipse swept across the nation earlier this week, you undoubtedly witnessed a deluge of brands who took advantage of this once-in-a-lifetime spectacle to promote their products, services and blackout sales.
Did your company learn anything from these opportunistic marketing campaigns?

What is opportunistic marketing?

Opportunistic marketing is ultimately a marketing campaign that leverages a one-time or recurring phenomenon to sell products and services to a wide range of consumers who would have otherwise not been exposed to the brand.
Examples of events that fit well into opportunistic marketing strategies include:

  • Natural phenomenons, like rare solar eclipses and devastating weather (tornadoes, hurricanes, flooding, etc.), are opportunistic in nature.
  • Seasonal events, such as Thanksgiving, Christmas and the New Year, falls under this category, albeit these events are annually predictable.
  • Miscellaneous occasions, like leap year, special weekends and unofficial holidays, such as National Bacon Day, National Donut Day, National Cupcake Day and more.

How Opportunistic Marketing Works

Opportunistic marketing is powered by one overarching concept: mass exposure. Largely with the help of avenues like social media and targeted ads, brands are able to tap into large-scale public spectacles to increase their visibility.
For instance, brands who recently used #SolarEclipse2017, #eclipse2017 or #GreatAmericanEclipse in their social media marketing were inevitably shoved into the feeds of people who were interacting with these hashtags before, during or after the event. While this tactic isn’t guaranteed to transmit into sales, the likelihood of generating more earnings due to the sheer fact of increasing the number of eyeballs that see your brand can prove significant, if carried out in a creative, effective way.

Real-World Examples of Opportunistic Marketing

These major brands are just some of the many who have approached the Great American Eclipse with marketing-colored glasses. Have you witnessed any of these campaigns?

Nike’s Solar Eclipse Picks

Who knew the most epic solar eclipse of the century could look this good? Nike Apparel took the time to curate a list of men’s and women’s all-black clothing collections to highlight the mystery and power of an eclipse-induced darkness.

Denny’s Mooncakes

Okay, they’re really just pancakes, but with some creative copy, the right corona-infused graphics and one lofty offer, Denny’s all-you-can-eat “mooncake” deal is a pancake-lover’s dream, compliments of the Great American Eclipse.

Krispy Kreme’s Eclipse Donut

Speaking of food, Krispy Kreme decided to get in on the eclipsing fun. Just like the dark essence of the moon sweeps in to cover the warm surface of the sun, this donut dynamo offered a limited time glazed donut, encapsulated in chocolate. Please, resist your watering mouth until the end of this article. We’re almost there. 😉

Chiquita’s Sun Announcement

Is it a bird? Is it a plane? No, it’s a flying banana! If there’s one thing Chiquita knows, it’s crescent-shaped fruit. And what looks exactly like crescent-shaped fruit? Um, the moon eclipsing the sun! That’s right, you thought you were watching a solar eclipse on Monday when you were really staring at an incredibly bright banana.

Southwest Airlines and the Path of Totality

Not every brand can promise to get their customers closer to the sun, but that’s exactly what Southwest Airlines did during the Great American Eclipse. The popular air transportation company allowed passengers to book flights that traveled across the path of totality, enabling all aboard these five flights to experience the eclipse again, and again, and again, and again, and again….

How to Start Your Opportunistic Marketing Campaign

Although there will not be another Great American Eclipse in our lifetime, there will certainly be other events ripe for opportunistic marketing strategies. That said, cashing in on a major public event isn’t as easy as tying your products and/or services to the occasion; the connection has to make sense! Start brainstorming now about how your brand can best serve its customers when the next opportunity rolls around.
And as always, if you need some help sharpening your brand’s marketing prowess, we know a group that would be excited to get involved!
Thanks for reading. Happy Eclipse Week!

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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

image of a money boat protected by a dome in a storm – How to Use Digital Marketing to Survive a Recession