Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

More Executives Using Social Media for Business

By Seafoam Media
Industry Insights

Company presidents, CEOs, owners and top executives are branching out beyond LinkedIn and using social media for business. A recent article in the Harvard Business Review explores CEOs and  their social media usage. The article explains that since 2010, executive social media use has more than doubled, and nearly 80% of  CEOs of the world’s fifty largest companies  are on social media.

The importance of social media applies not only  to CEOs, but to presidents of all companies, including small businesses. Many years ago, company owners and presidents feared embracing social media   because of possible risks of saying the wrong thing or hurting the company’s reputation.

Having at least some social media presence puts executives in a position to connect with not only a large audience, but their audience. If you are worried about crisis, this is actually an important step for reputation management and crisis management. Building a brand and creating a voice for your company is important in finding loyal customers, and makes employees feel proud when their leaders join them on social media.

These days, people want company transparency and it’s become more important to tell the company’s story and join the conversation as the executive. Are you wondering what changed?

Here are 3 trends that caused Executives to jump on board:

  1. LinkedIn. We all know that LinkedIn is the one social media platform CEOs will use, if any. This platform is safer, professional and a great networking tool. Each year, more CEOs jump on the trend and get a LinkedIn profile.
  2. New CEOs. The new hiring wave of CEOs is quickly taking on social media. CEOs understand from the start that embracing social media allows them to reach wider audiences, faster. It’s easy to set up profiles when you first move into a position.
  3. Women Executives. Women executives are more likely to be on social media Women are natural communicators and Andrea Learned, a social strategist, wrote in The Huffington Post, “ ‘Going social’ has huge potential for helping women leaders elevate their own voices, add fresh thinking to important conversations, and build trusted community with an impact that makes a world of business difference.”

Do you want your president or company owner to get on social media?

Here are our 3 tips to get them to embrace the “digital world”

  1. Education.  Help guide them through education tutorials. Before setting up their Facebook account, make sure they understand the opportunities, risk and implications of social media.
  2. Example. Show them examples of other company president’s accounts that are nailing it. Have them watch, listen and study these accounts before starting their own.
  3. Be real. Don’t make a fake CEO profile and run it for them. This isn’t genuine and doesn’t solve the reputation problems. Don’t get caught in this trap, and teach your executives why this is risky.

 Do you have any tips on getting your executives to jump in with social media? Share us yours on Facebook or tweet @SeafoamMedia!

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