Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Driving Client Success, by Ashlee Bross

By Ashley Bross
Industry Insights  •  Seafoam Spotlight

A marketing agency like Seafoam is filled with many different components that must all work in tandem to keep our mast pointed north. On one side of the ship, we have the creative marketing team. These individuals are entrusted with strategizing our clients’ marketing endeavors and creating the assets required to set these strategies into motion.
On the other side of the ship, we have the project management team. This group ensures that the strategies put into place by the creative marketing team stay on course and satisfies our clients’ goals. Without this group, a strong line of communication between Seafoam’s efforts and our clients’ needs simply could not exist. One such critical cog in this client management machine is Ashlee Bross.
We sat down with Ashlee to get a deeper understanding of how her hard work and diligence drive client success. This is what she had to say…

Q&A with Ashlee Bross

What is your job role at Seafoam Media?

I am the Client Success Manager here at Seafoam Media, and I serve as the main liaison between our team and our clients. It’s my job to receive all of our clients’ requests; then I bring these requests to our team so that I can make sure that each of our clients’ needs are being met and their goals are being accomplished. I also keep our clients in the loop regarding the day-to-day projects that our team is doing for them.

Why is client success management important to Seafoam’s structure, as well as the marketing industry as a whole?

Client success management is important to Seafoam because without someone present to listen to our clients and see everything from their point of view, the team may not be fully attuned to what their goals should be.

As for marketing as a whole, this role is about building lasting partnerships with brands that want to lead; communication is key to cultivating and maintaining any kind of relationship.

What do you do to personally ensure that Seafoam’s clients’ needs are being met?

I make sure to keep a consistent line of communication open with our clients. I check in with them – even if I haven’t heard from them in a while – to make sure they don’t feel ignored. On top of that, I try to ensure that each of their needs are being addressed with the team. Finally, I have an internal system for how my inbox is organized to make sure no clients are getting left behind.

Has your role evolved since you’ve been with Seafoam Media? If so, how?

Of course it has! I started off by taking one client at a time; now I’m mostly running the client communications side of Seafoam. I think that how my role has evolved more than anything, though, is in the way I’ve really gotten to know each of our clients on a personal level, as well as having a better understanding of their individual marketing strategies that the team puts together – which, of course, helps us determine how we can get our clients to the next level and how they can be happier with us as their marketing partner.

Are there any unique qualities about your role as it pertains to Seafoam’s marketing strategy that you’d like to share?

I think I have an extremely unique perspective at Seafoam, because I touch almost everything our team is working on; I have to have a big-picture view of our team’s projects and how they’re progressing. At the same time, I also have to have an understanding of what’s going on with our clients, such as their day-to-day activities, special promotions, new products or services, and things of that nature.

Are there any lessons you learned so far that will make you better at your job as time goes on?

Absolutely! I’ve been working on developing my own process to streamline the communications between our clients, our team and myself; customizing my inboxes is one way I’m moving toward this new structure. Almost every day, I’m finding better ways to tighten up this process. It’s all about organization!

Not to mention, every single problem I tackle with a client is an opportunity for us to improve; I’m always looking for ways to make our team better. Growth is a constant learning process, and that will continue, since every new client we bring on has their own unique goals and needs.

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