Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist


I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.


I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.


I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.


Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website,, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.


I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst


I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.


To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.


The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.


I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!


I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.


I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Corporate Social Media Fails and Lessons to Learn From Them

By Holly Sinclair
Industry Insights

Watch out for social media fails, and learn from these lessons.We all know that the social media world is always changing, and that makes it hard for companies to keep up, even corporate experts. Unlike traditional journalism, social media posts are thrown online before they have gone through editing or approval. This can be dangerous and turn into some embarrassing social media fails and mistakes. Let’s look at some of the biggest hashtag and social fails, and learn from their mistakes.

6 Corporate Social Media Fails

  1. MasterCard’s Hashtag

C’mon PR world, you know trying to convince journalists to do something with a hashtag isn’t going to cut it. A PR firm representing this company tried to require them to mention them on social media to get press credentials for the Brit Awards. They wanted journalists to use #pricelesssurprises. Well, MasterCard got a priceless surprise back and not the results they hoped with some angry journalists.
Lesson learned: Tread lightly with journalists and traditional news.

  1. McDonald’s tries #RonaldMcDonald

McDonald’s should know to tread lightly with social media. This resulted in almost all the hashtags being used to bash the new mascot makeover and their food. Maybe they should have kept Ronald looking the same, and spent a little more time on the menu.
Lesson learned: Stick to what you know.

  1. Smucker’s Deletes Comments

We all should know this: never delete comments unless absolutely necessary. Smucker’s didn’t like their response on social to their announcement against labeling for GMOS. Their answer to the problem was to delete comments. Anyone should know this is only going to make your already angry audience much more furious.
Lesson learned: Respond, don’t delete and know your audience.

  1. American Apparel Photo Fail

Cool images don’t always cut it if you don’t consider where they are from. American Apparel posted a fireworks photo on the 4th of July, and it was actually the Challenger space shuttle explosion that killed seven people in 1986.  This obviously was an oversight of someone who didn’t know.
Lesson Learned: Don’t grab from Google images without knowing where it came from.

  1. DiGiorno : #WhyIStayed

This one was all about trying to join a trend, but in turn was extremely inappropriate. Following Janay Palmer Rice’s decision to stay with NFL player Ray Rice after a domestic violence instance, the hashtag #WhyIStayed was trending on Twitter. DiGiorno tried to jump into the conversation and tweeted, “ Why I Stayed, You Had Pizza”.  Within minutes the tweet was deleted and they had apologized, claiming it didn’t know what the hashtag was about before tweeting.
Lesson learned: Know what trending hashtags are about before jumping on board. Take time to research and understand what it really means.

  1. Tide Hashtag Fail

Tide joins this list with their hashtag “#cleanwins”. They tried to tie their brand into the NFL season. Unfortunately this hashtag turned into a confusing amount of religious tweets, tweets for natural cleaners instead of tide and some football tweets, none of them really making sense for the brand.
Lesson learned: Don’t make your hashtag too vague and think about how it could be used against you. If your brand doesn’t fit with an event, don’t force it.
This concludes our journey of some rather prominent hashtag and social media fails. For your own social content, just remember, keep your communication authentic and do your research before jumping on trends.

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Your logo color should be chosen by the mood you want to portray.Visual content is key n the world of social media.