Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Content Strategy, Explained by Zach Laidlaw

By Seafoam Media
Industry Insights  •  Seafoam Spotlight

The marketing world is a diverse landscape of strategies, execution and results — and the rules of the game are constantly changing.
Just like updating the software on a smartphone or computer, each new indexing algorithm Google brings to the world’s most popular search engine introduces a series of vital changes to the way marketing is conducted. In 2016 alone, everything content marketers knew about keywords and backlinks was completely ripped apart. Next year is certain to take this trend even further, ultimately bringing Google’s web-crawling bots and human consumers closer together.
Particularly enamored with Google’s latest update, Zach Laidlaw serves as the Content Strategist at Seafoam Media. Last week, we caught up with Zach to get his perspective on how content marketing at Seafoam has evolved, what his position means to the marketing industry, and what Seafoam’s content marketing strategy may look like in 2017.

Q&A with Zach Laidlaw

What is your job role at Seafoam Media?

As Seafoam’s Content Strategist, my job is to create resonating social and website materials: blog articles, social media posts and custom graphics, all relating to our clients’ various industries.

Why is content strategy important to the marketing industry?

I have a motto that I live and work by: “Authenticity breeds trust, which yields success.” In the realm of marketing, content strategy gives organizations an online voice; it’s the engine that drives authenticity, thus leading to consumer trust, which will inadvertently lead to customer loyalty (a.k.a. business success).

In terms of content strategy, can you explain the most interesting thing that happened in 2016?

A larger focus on content! In the recent “old days” of content marketing, Google’s web-crawling bots looked for keyword saturation and backlinks as a means of establishing website authority; that is no longer the case. With many of Google’s algorithm changes from this year, marketing success is being graded less on these components and more on how well marketers convey information to their audience. For a content creator and consumer like me, this makes my job feel more like a delicate art form than a box to tick off on an SEO checklist — I love that.

How has your role evolved since you’ve been with Seafoam Media?

Truthfully, I’ve only been with Seafoam since August; I’m the youngster of the group. In these past several months, though, I’ve learned so much more about marketing than in any previous legs of my career journey. Seafoam’s atmosphere is conducive to personal growth; not to mention, I am truly surrounded by a team of experts who understand their craft and do it well. For this, I cannot be more grateful.

Are there any unique qualities about your role as it pertains to Seafoam’s marketing strategy that you’d like to share?

There are things that I would love to share! Unfortunately, these items are classified, at least for the time being. All I can say is that there are some great things on the horizon for Seafoam’s content strategy. When we are able to divulge further details, we will. Until then, sit tight for mid-2017; we’re going to have something exciting to show you.

Are there any lessons you learned in 2016 that will make you better at your job next year?

I believe it’s important to always be open to change. Technology is continuously shifting, and digital marketing is inevitably linked to technology; thus, I think it’s safe to say that marketing will also maintain a pattern of evolution. For instance, I don’t think it’s coincidental that tech giants like Google, Apple and Microsoft have made large advancements in artificial intelligence, (virtual assistants like Google Assistant, Siri and Cortana are becoming more human-like) while Google’s Penguin search update is focusing more on the human element of marketing. The “bots” and people are now closer than ever, and I think we will see these two areas converge even more, both in technology and marketing, in 2017.

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