Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

Content Doesn’t Win. Optimized Content Wins.

By Seafoam
Industry Insights
“Content doesn’t win.  Optimized content wins.” – Li Evans
The old adage, “Content is king,” is still used regularly in the digital media industry.  And it’s true.  If your website doesn’t have helpful, substantive content, there’s no reason for anyone to visit it.  If your business isn’t tweeting about relevant and interesting subjects, no one will pay attention.  If your company’s Facebook page doesn’t include meaningful interactions with your customers, no one will care.
But if those pieces of content aren’t optimized, no one will find them in the first place or keep reading them thereafter.

What’s So Different About Content Today?

Content is still king, but why doesn’t it have as big an impact as many would like it to have?  What’s changed and how can you get more people back to your website, your brochures, your Facebook page, and your newsletter?
The answer to those questions lies simply in how that content is created and conveyed.
Because search engines are getting smarter, Internet users are getting more savvy, and computers are increasingly mobile, your content, however substantive it may be, must be optimized for the people, devices, engines, databases, networks, feeds, and applications sorting through it.
No person or machine can possibly sort through and process every word of a six paragraph long corporate history in a reasonable amount of time (we’re all in a hurry, remember?).  What they can do, though, is scan the headers, look for bold type, hone in on important keywords, click through to related links, follow a defined eye-flow on a page, and subscribe to certain areas of content via email or RSS.
These means of optimizing your content are just a few of the ways that we take content to the next level; we turn average website and brochure copy into high-ranking, interesting, scannable, and searchable content.

A Few of the Types of Content We Work On and the Ways in Which We Optimize Them

  • Website & Blog Copy: keyword optimization, appropriate headers, bold and italic when needed, lists, definitions, RSS and email feeds, alternate image text, internal linking algorithms
  • Social Media: relevant linking, sincere interactions, keyword optimization, friendliness, back-linking, cross-feeds, lists and industry networks
  • Print Copy: headers, font selection and spacing, bold and italics for emphasis, branding coordination and integration, outlining, layout
  • Email Newsletters: keyword optimization, internal and external linking strategies, landing pages, relevant information, integration with social media and email functions, hierarchy and layout
Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.