Although they’re a well-established company with a loyal fanbase, Porta-King had a marketing problem. Their existing website didn’t represent the quality and the reach that Porta-King was known for. While it conveyed important information, it wasn’t positioned well in search rankings so that new customers – and even existing customers – could easily find what they were looking for. Porta-King knew that to continue their pace of growth, their website had to match their mission. It needed an SEO makeover.
Unfortunately, Porta-King didn’t know this until their search engine rankings fell through the floor. The Seafoam team immediately went to work on reviving Porta-King’s rankings. As it turns out, the new Porta-King website, though visually sound, wasn’t fabricated for the modern web. It was missing key search terms that customers typically typed into Google when looking for Porta-King’s products. In addition, they weren’t running Google Ads to get the word out that their brand was still the supreme manufacturer and retailer in their industry.
To add even more fuel to the fire, Porta-King’s competitors were ranking for the search terms Porta-King should have been targeting, thus stealing away valuable online real estate.