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A smartphone screen displays a Google search results page for yoga and Pilates studios in Boston. The AI-enhanced results highlight Back Bay Yoga Union and Pilates Back Bay, both rated over 4 stars, with images of people practicing yoga and Pilates and details about their locations and offerings.

Navigating Google’s latest enhancements to its Search Generative Experience (SGE)

Bold text "may 2024" in large red 3d font on a navy blue background, followed by "marketing digest + insights + events" in smaller white font.

May 2024 Marketing News + Insights + Events

A crane lifting a large pile of scrap metal at a recycling plant, with a distinctive orange filter over the image.

80+ Location Alter Trading Partners with Seafoam to Strengthen Social Media Presence and Engage Customers

Collage of railway scenes including a blue and yellow locomotive, workers repairing train tracks, and cutting metal with sparks flying.

Seafoam Helps 120-Year-Old Railroad Embrace Digital Transformation

Graphic image featuring bold, large text 'april 2024' in red with blue outlines, above smaller text 'marketing digest + insights + events' on a navy blue background.

April 2024 Marketing News + Insights + Events

A nighttime scene featuring a rain-splattered window with colorful bokeh lights from traffic, reflecting red, yellow, and blue hues on the wet surface.

February 20, 2021

Making the Weather: Backward Planning for a Successful Content Marketing Strategy

A woman with a face mask illuminated by the light from her tablet in a dark room, highlighting her focus and the isolation.

September 9, 2020

What Do You Do When Your Digital Marketing Doesn’t Work Anymore?

A woman in a blue sweatshirt and glasses sitting at a desk, smiling while looking to the side, with a mug, books, and a laptop around her.

Seafoam Media Celebrates its 10th Anniversary!

A cheerful man in a denim jacket and white shirt poses playfully inside a digital marketing-inspired frame with icons and like counters, set against a vibrant yellow background.

How to Use Digital Marketing to Survive a Recession

Mobile app development concept with wireframe sketches illuminated by pink light, alongside a laptop, emphasizing the planning stage of user interface design.

February 20, 2020

What Creating a Bad Website Taught Us About Good Design

A businessman using a megaphone, standing beside a screen displaying a rising graph and digital marketing campaign stats, with icons representing targets and ideas around him.

August 15, 2019

Good Digital Marketing is Worth the Investment. Here’s Why.

Brand Guide Dos and Don’ts