Have you noticed that you’ll sometimes get much better engagement on social media networks such as Facebook, Twitter, LinkedIn, and Pinterest? There are certain factors at play that determine how well your content performs, such as:
- The type of status you post (text only, image, video, URL)
- When you post it (in the morning, in the afternoon, in the evening, on a weekday, on a weekend)
- The way in which you delicately apply enticement and excitement to your writing
Persuasive communication is an incredibly important tool to have in your arsenal, and in this post, we’re going to focus on what you can do to not only get more people to look at your content, but to respond to it as well. Shares, likes, comments, retweets, repins—all of these actions are influenced by how someone reads your content. If your writing incorporates words that people have come to associate with being spammy, deceitful, or otherwise annoying, you’re not going to get the engagement you’re looking for.
So which words are good, and which are bad? Social media marketing expert Neil Patel put together a great infographic explaining what words you should be focusing on, and the ones you should be avoiding. Some interesting takeaways, such as the fact that you’re more likely to get a response from your audience if you simply ask them. Phrase your statements in ways where you can ask questions and use action words, such as:
- “Tell us…”
- “Share your…”
Similarly, on Twitter, you’ll get more traction if you ask your followers to share your content by directly using action words like “Retweet”. The key is to use it sparingly and strategically. Overdo it, and you’ll end up annoying your audience. Another interesting find is the phrase “New blog post”. This works because it taps into our inner curiosity to read something brand new, and it separates your content from others who may simply be re-posting articles.
What action words do you like to use? Send us a comment on Facebook or a tweet to @SeafoamMedia with your thoughts, and check out the infographic below for a bigger picture as to what gets a positive reaction from your fans and followers!