Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

An Infographic of Action Words You Should Be Using

By Seafoam
Industry Insights

Action words Seafoam Media blogHave you noticed that you’ll sometimes get much better engagement on social media networks such as Facebook, Twitter, LinkedIn, and Pinterest? There are certain factors at play that determine how well your content performs, such as:

  • The type of status you post (text only, image, video, URL)
  • When you post it (in the morning, in the afternoon, in the evening, on a weekday, on a weekend)
  • The way in which you delicately apply enticement and excitement to your writing

Persuasive communication is an incredibly important tool to have in your arsenal, and in this post, we’re going to focus on what you can do to not only get more people to look at your content, but to respond to it as well. Shares, likes, comments, retweets, repins—all of these actions are influenced by how someone reads your content. If your writing incorporates words that people have come to associate with being spammy, deceitful, or otherwise annoying, you’re not going to get the engagement you’re looking for.
So which words are good, and which are bad? Social media marketing expert Neil Patel put together a great infographic explaining what words you should be focusing on, and the ones you should be avoiding. Some interesting takeaways, such as the fact that you’re more likely to get a response from your audience if you simply ask them. Phrase your statements in ways where you can ask questions and use action words, such as:

  • “Tell us…” 
  • “Share your…” 
  • “Comment…” 
  • “Would…”

Similarly, on Twitter, you’ll get more traction if you ask your followers to share your content by directly using action words like “Retweet”. The key is to use it sparingly and strategically. Overdo it, and you’ll end up annoying your audience. Another interesting find is the phrase “New blog post”. This works because it taps into our inner curiosity to read something brand new, and it separates your content from others who may simply be re-posting articles.
What action words do you like to use? Send us a comment on Facebook or a tweet to @SeafoamMedia with your thoughts, and check out the infographic below for a bigger picture as to what gets a positive reaction from your fans and followers!

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

Facebook reach Seafoam MediaBlue feather from a molting bird to signify Twitter algorithm changes