Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

A Lesson in Social Media Engagement

By Holly Sinclair
Industry Insights

Man tweeting about a local business. Social media engagement Seafoam Media blog
When it comes to driving growth on social media, some companies just seem to have a better knack at grabbing people’s attention than others. What is it specifically that they’re doing that we can learn from? Their secret comes from having certain expectations about social media that we first need to understand. By this, we mean that if your small business is launching a social media plan, you need to understand that the majority of the time, you’re not going to see immediate, tangible results. Many businesses give up when they hear this, because they assume social media is like advertising—you spend some money and people come flocking to your website. The truth is, you’re not going to get any traffic on social media until you prove that you’re trustworthy (in the eyes of your fan or follower). This happens overtime through social media engagement, in the form of conversations, and sharing useful information.
That being said, there is light at the end of the tunnel! Below you’ll find some examples of how to create the initial spark via social media, and form long lasting relationships with potential customers.

Social media engagement that works:

Listen for opportunities, then talk.
What do people talk about on Twitter? Well, lots of things. But as a business, you should be listening for people who tweet about:
A. Needing to get something done
B. Having to wait to wait for something
For example, when I was handling social media for a car dealership, I would look up people in the area who were tweeting about getting an oil change. In many cases, they’d be frustrated with the amount of time they had to wait for their car to get finished at another dealership. What did I do? I’d simply reach out to them and offer my condolences at the fact they had to wait so long at a competitor. They’d respond to me, we’d start a conversation, and at the end of the day, our dealership would have a new follower. Now, is this person immediately going to become our customer? No. However, they are going to be thinking of our dealership first the next time they need an oil change, because they know that we’re active, and that we listen to their communication.
Respond to everyone and everything, including negative posts. 
One of the best magic tricks you can perform in the world of St. Louis social media management is to turn a sour, unhappy customer into a brand advocate. How does this happen? Simply by being responsive! If a customer leaves negative feedback on your Facebook page, or another social media outlet, you want to address it as soon as possible. The faster you can be in touch with your customer to address their issue, the more they will be impressed at how adept you were at handling the situation. Here’s how to break it down:
A. Respond publicly to the customer that you’re working to resolve their problem.
B. Promise to privately message them to handle this further.
C. Make good on your promise, get in touch with your customer, get a manager (or the owner) involved, and wow them with customer service.
There have been many times where I’ve turned unhappy customers into loyal fans, simply because they were so amazed at how quickly and professionally we handled their problem. Often times, they’ll even write updated feedback to your social pages, letting your other customers know how you handled the situation. This gives both new and existing fans the opportunity to see that you’re attentive, and that you work hard to provide a great product or service.
There are endless examples like these of social media engagement stories that happen every day! Do you have any of your own? Send us a comment on Facebook or a tweet to @SeafoamMedia with your thoughts!

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how to rank for keywords seafoam media blogJerry Baldwin, founder of Starbucks. He was 42 when he started his business.