Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

6 Simple Twitter Tips for the Beginner

By Holly Sinclair
Industry Insights

Twitter tips to help anyone getting started. If you want to showcase yourself, grow an audience and make connections, then you most likely will benefit from using Twitter. The social network is near the top of the social media world, with over 500 million users. To make sure you get off on the right track with your Twitter marketing, and make yourself known among those half a billion users, here are a few of our favorite Twitter tips.

 6 Twitter Tips to Get You Started

1. Your Profile
Completing your profile is the very first step. You need to include a photo, your company name, and short description. Leaving any of these out is a huge mistake ­– as an incomplete profile looks unpolished and will be passed up and not followed. If you have a presence in other social media networks too, ensure that your profile is consistent across all of them.
 2. Influential followers
Find users in your niche; don’t just start following anybody at random. For instance, if your brand is tech, then find the Twitter users in that same niche – it’s pretty simple. You can search for users with hashtags, and also follow those who are following your competitors. You should look for people who are active and engaging, like those who are retweeting other brand content. Usually if you engage with them, they will return the favor.
3. Timing
You don’t want to just tweet every time you have a thought, or at any random time. Your timing needs to be strategic. The times that work for one person, might not work for another. Time algorithms can help you determine the best times for your brand. There are many tools out there, one being TakeOff. It offers a scheduling tool and suggests the best times for your to post your content.
4. Be professional
Don’t be obnoxious, rude, or too casual if you are representing a brand on Twitter. Conduct yourself professional and you will have a better chance of success. Don’t be a spammer or impolite in your tweets, you will gain more enemies and unfollowers than loyal customers. Think of twitter as a chance to make your customer service shine.
5. Twitter Chats
Participating in twitter, or tweet chats is one of the best ways to engage with other users. You can set up your own chat on a specific topic or find a chat to join and participate in. TweetReports provides a free chat schedule, and you can search for your niche within specific times to find your ideal chat. If you are hosting your own chat, spread the word on all your social networks and website. If you have a topic that people like participating in, host these chats once a month, and people will start to notice you.
6. Get REAL Followers
Fake followers are worthless.  Don’t just ask people to follow or like your content if you know they will not be a customer or are way outside your industry. You want active, engaging followers that are interested in your brand for a reason. This also comes with buying followers, is it really worth it? Probably not. Most people can tell when you have bought followers, sine you’ll have a high number, but zero engagement on your account.
When you are just starting out on twitter, try a few of these tips and determine which ones work for you. If you have been on Twitter for a while and don’t seem to be getting the following you want, try these tactics out one at a time. Twitter can be a difficult platform, since there are so many users, but if you are genuine and original, you will find your way through the chaos.
Do you have any Twitter tips for others that have found you success? Share with us on  Facebook or tweet @SeafoamMedia!

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