Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

5 WordPress Guides to Check Out for SEO

By Seafoam Media
Industry Insights

Wordpress guide Seafoam MediaWe recently stumbled across a post from web and graphic design site Noupe, where they shared a ton of articles relating to SEO and improving search traffic to your website. There is plenty of great content, but just one problem: sifting through all these articles takes a ton of time! How do you know which advice is timely and still relevant?
In our continuing efforts to make the SEO world a bit easier to understand, we’ve picked out a handful of articles with useful information that WordPress users of multiple skill levels can benefit from. Take a look at these five WordPress guides and see if you’re following best practices when it comes to page speed, site security, content strategy, and overall search engine optimization.

Improving the page speed of your WordPress site:

This post from Vizion Interactive has some nice information on checking your code, and most importantly: your images! Image compression is what can make your site load in a flash, or at a snail’s (or slug’s!) pace.

Upping the security of your WordPress site:

This article points out a fact that many of our coworkers, parents, and even superiors fall victim to: having blatantly obvious usernames and passwords. It’s become increasingly more common for sites to have data breaches because of this. To help secure things, you want make sure your login information can’t easily be cracked, and that your data is continually backed up. There are a bunch of great tips in this article from WooThemes.

Understanding keywords and what affects search traffic:

We like this article from Econsultancy because it’s nice, simple, and points out best practices when it comes to getting your WordPress page noticed.

A WordPress guide of what not to do:

For every tip and trick we learn about SEO, there’s advice on what we shouldn’t be doing. Fortunately, RazorSocial put together a list of the pitfalls you need to avoid, if you want to optimize your site as best as possible. One key takeaway they mention is creating content without any sort of SEO plugin. Having a tool such as SEO by Yoast will greatly improve your ability to avoid content mistakes.

Optimizing for Ecommerce:

This article from iThemes covers several ideas that we speak about often here on the blog. When you’re trying to improve visitor click through rates on your site, it’s important to be simple, efficient, and transparent about what you’re offering.
Do you have any favorite articles or how-to pieces of information when it comes to WordPress guides? Send us a tweet or a Facebook comment with your favorites!

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