Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

5 Tips for Creating an Authentic Brand

By Seafoam Media
Industry Insights

shutterstock_250088992All companies want a brand that sticks. They want to create an idea that customers can latch onto and love, one that will translate into revenue and consumer loyalty. The key to this is authenticity.
Being seen as a leader and getting noticed online both come when your voice and input are helpful, real, genuine and meaningful, which are all the elements of authenticity.
Successful brands are authentic and influential at the same time, and in turn shaping the opinions of people and driving action. With these ideals in mind, follow our tips to creating an authentic brand, which will come in handy for both a brand new company and one that has been around for a while.

Here are 5 tips for creating an authentic brand online:

1. It’s All About Communication
Communication is so important. You are trying to gain customers, let them know about your brand, and be genuine. How do you achieve this? Excellent communication. You know that relationships are all about communication and listening; well, your brand and your customers also have a relationship. If you are going to have a successful relationship with your customers you must listen to them, and respond. If your brand is on social media, this is the perfect place to open up discussion and create lasting and loyal customer relationships. Watch for new comments from followers, get involved and respond naturally.
2. Establish Your Voice
You have to establish your identify online, and to do so, you establish your voice. Align your voice with your values, morals and mission of the company. Another important pointer is to regularly review the social media profiles of a few of your competitors, ones that resemble you the most, and learn from their mistakes and successes. Examine the voice they use and how their customers respond to it. Strive to write for your brand in the same way that you would write on your own social media, or talk to your friends. Speak casually and professionally, so people know there is a real person behind the posts. This will humanize your brand and in turn show your customers your authenticity.
3. Honesty is the Best Policy
People are drawn to honestly. Why do you think our closest friends are the ones that will call us on our crap, or always apologize when they are wrong? We trust these people, because they are sincere.
A trusted brand is the same way. For example, when Honda messed up its airbag system and recalled 5 million cars, polls showed that the public’s perception of the automaker’s product quality was hardly compromised. This is because Honda built up years of trust with their customers and the public, honestly admitted their mistake, and fixed the problem as best they could
If your product has a recall, or failed in any way, be honest, especially on social media. The old saying, ‘honesty is the best policy’, will always be true.
4. Act in the Present Moment
As technology advances, social media and marketing tools get more convenient for busy schedules. While some of these tools are great in the right situations, they aren’t something to use for every single social media post. Sometimes these services have a downside, as they put you on a blind routine. Followers may eventually notice that you post the same day every week, and your posts seem robotic. Make sure to at least once in a while post in real time. React to a news article, post an image of your afternoon coffee or make known to customers in some way that you are there and you are listening. Social media is social, so be real, act human, and live in the present moment.
5. Tell Your Story
You may love your logo, and have nailed the font and colors, but it isn’t your story. Social media is a place to get that story out. The story about the people behind the brand, its mission, and the people they serve.
Take the opportunity on social media to tell stories about the people who work for your company, their families, and your purpose. Weaving these stories together, whether it’s on your website or in a video, tells the stories of who you are, and that’s what the customers care about. If your story is meaningful, then customers will care about your mission. If they care, not only will they purchase products and services from you, but they will also become vocal advocates and influencers for your brand.
With five these tips, your customers should find you more authentic in nature, because you will be more authentic. If you see your customers engaging more and more, that is evidence your authenticity and sincerity are working. At the end of the day, just be yourself.

Contact Us

Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.