Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

3 Nifty Ways to Get Website Content Ideas

By Seafoam
Industry Insights
Pencil with inspiration written next to it. How to get website content ideas Seafoam Media blog.

Photo courtesy of Alan Cleaver via Flickr.

As you take a sip of your morning coffee and read another great article on your favorite website or blog, do you ever stop and wonder what went into creating that piece of content? Perhaps you think to yourself, “Huh, I need an idea like that for my own site!”

The truth is, brainstorming content ideas that are relevant and engaging isn’t a cake walk (and if it was, it’d be the kind no one wants to mess with, like fruit cake). Plenty of writers spend more time than they should going over a pile of ideas, banging their head against the wall, procrastinating, and then finally coming up with a polished masterpiece for us all to enjoy. If you find yourself running out of ideas for things to write about on your own website and getting stuck in the “banging your head on the wall” part of the writing process, you might benefit from these tools below! They are designed to help inspire you for topics, and can be a great asset if you are tasked with creating new content on a daily basis.

Use These 3 Tools to Get Website Content Ideas:

1. The HubSpot Blog Topic Generator

Once we discovered this tool, we affectionately began referring to it as the “Blog Topic Generator-o-matic”. This is because it’s incredibly easy to use. You type in a few different nouns to give it a broad idea of what your writing is about, and it spits out topics with eye catching titles. For a random topic generator, it may not be perfect, but it is a great way to get that initial inspiration that helps get your creative spark going.

2. Tweak Your Biz

Similar to the Hubspot tool, Tweak Your Biz lets you type in a noun or verb pertaining to a topic you’re writing about, and it gives you a large list of ideas to work with. What makes it different is that it categorizes the topic ideas things like “How To” titles, “Lists”, and so forth, giving you a huge amount of ideas to work with!

3. Quora

Ask and ye shall receive. The beauty of using Quora for website content ideas is that it works like a big social network, only dedicated to helping people answer questions about specific topics. The best answers get voted to the top, essentially crowdsourcing the top opinions on certain things. Why use Quora? Search for keywords and see if anyone is talking about the particular topic you’re interested in. Alternatively, you could come up with your own answer to a question, dedicate a piece of content to it, and then link back to it from Quora!
Do you use any of these tools? What other ones do you suggest?
Send us a comment on Facebook or a tweet to @SeafoamMedia with your thoughts!

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