Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

4 Email Marketing Tips to Get Your Messages Opened

By Holly Sinclair
Industry Insights

4 Email Marketing Tips to Get Your Messages Opened Seafoam Media St LouisWhether you are  looking to sell more products, a small business owner looking to expand your clientele, or freelancer selling your services, email is still a leading communication method. Consumers are receiving emails in rapid fire and to get the most out of every email your readers must first open your email. The more emails opened, the more sales you will make.

Use these email marketing tips to get your emails clicked on, opened, and seen:

1. Avoid Spamboxes

Ok, so I made up the term spamboxes , but I think we all know what they are. If your email goes in SPAM, it won’t get opened, period. The first step to getting your emails opened is to avoid the spam robots. To determine whether your email’s inbox- worthy, service providers looked at several factors:

  • Your email’s HTML code, subject line and email content.

  • The “reputation” of the email sender’s IP.

  • Included links in the email.

Basically, the more people that open your emails and the more that people click on the links within your email, the less likely your future emails will end up in the spambox.

2. Subject Line

Once your email has made it to the inbox, getting more clicks could be as simple as using the right subject line. This is just as important as a headline of a story – if it doesn’t sound appealing, no one will read further. A straightforward approach would be to write your subject  line with exactly what the email is about. You can also go a catchy route with an interesting subject line to catch the reader’s attention. Whatever route you take, you have to know your audience. Analyze your click reports to see what subject types get more opens.

3. Toss Inactive Subscribers

Inactive subscribers are people who have never responded to your emails. If you can, send them an email asking if they want to continue receiving emails from you. It’s a win for you either way, as you either gain a subscriber or get rid of one you never wanted in the first place. This will also help with your percentage of opened emails, as we discussed with spam boxes.

4. Timing

Send your emails when the data tells you to. There have been many studies on when people are most likely to open emails. Research your industry, niche and customer, and figure out when that is and stick to it (until it changes of course, as these things always do). Typically, Fridays are a no no for emails,  as well as weekends. We recommend avoiding Monday as well, as many people are bogged down and not in the mood to open a sales email. The middle of the week is your best bet, but we recommend researching about your audience specifically. Also remember that it might not be the same time zone for your customers as it is for you.

If your emails are going unnoticed, try these 4 email marketing tips. Do you have any tips for getting your emails opened? Share with us in the comments or to our  Facebook page!

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