Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

3 Fixes That Can Improve SEO in a Day

By Seafoam
Industry Insights

24 hour clock. 3 SEO fixes Seafoam Media blogEver been faced with making an important decision? You’ve probably been told to not think too hastily, or to “sleep on it”. The thought is that a good night’s sleep will give you time to dwell on your decision, and leave you feeling refreshed in the morning to choose the best possible outcome. However, a lot can happen as one day turns to another! The temperature outside could drop dramatically, you could have up to seven dreams, and your website’s SEO could change – for better or for worse!
While you might not be able to change the weather or control your dreams, you can alter your SEO rankings, and wake up the next day to better results! Take a look at these three changes that can help make an impact for your website:

1. Minimize website errors and broken links

At the most basic level, Google wants users to be able to search for specific results, and then provide them with links to high quality websites in return. It makes sense that if your site is littered with random 404 errors or broken image links that you probably won’t be ranking as well as you could be. For that reason, we recommend using Moz, RavenTools, or Google WebMaster Tools to help you detect and fix errors. Often, the most common issue is setting up 301 redirects to pages that don’t exist anymore. Getting these resolved can make a big difference in your rankings!

2. Make your meta better

What’s the point of meta descriptions if Google doesn’t factor them into their ranking algorithm? It’s simple: meta descriptions that are concise and optimized drive more users to check out your website, and a higher click through rate is going to give your site better overall search engine rankings. Knowing this, you want to write unique descriptions that are informative but also enticing. Look at some of your competitors — are their meta descriptions persuasive, or boring, keyword stuffed atrocities? You want to write yours in a way that convinces someone to learn more about what you have to offer.
Remember to keep length in mind: if your meta description is longer than 150-157 characters, it will get truncated and not all of it will be seen on Google.

3. Take a look at those title tags

They’re one of the most important influencers of search engine rankings. The title tag tells Google what your page is about, which is why you want your best keyword or keywords in it. As a general rule of thumb, if your business is service or location centric, you’ll want to include both your keyword and your location (such as city and state) to target users in your area. If possible, it’s also good to include your company name in the title tag — this helps to give users more trust in knowing what they’re about to be clicking through to.
Again, length is important: the title tag should be around 60 characters or less, on average, or it will get cut off!
Have you used these methods to boost your SEO and see results? What other strategies do you like to employ? Leave us a message on Facebook or tweet @SeafoamMedia with your thoughts!

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