Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Digital Marketing Analyst

WHO AM I?

I am a Digital Marketing Analyst at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Lauren Kruczyk: Client Success Manager

WHO AM I?

I build & maintain relationships with my clients while keeping the team organized and timely with their tasks. I make sure my clients are well taken care of and are always "surprised and delighted" by my team. 

MY MISSION AT SEAFOAM:

To maintain a graceful and professional presence while going above and beyond to both make clients happy and collaborate with the team in a positive manner. Basically, to be awesome at my job and continue learning throughout this journey I have been lucky to embark upon.

WHY I LOVE WHAT I DO:

I love interacting with people, understanding the dynamics between clients' and Seafoam's ultimate goals, and managing team tasks so that we are all working together to adhere to the philosophies set in place by Seafoam. I want to be the bridge that helps lead everyone safely to the other side. :-)

MY QUALIFICATIONS AND EXPERIENCE:

I have experience in digital marketing, content writing, coding, and client relations. I believe my plethora of experience is vital in working to be a successful and vital addition to my clients' teams.

IN MY FREE TIME…

I spend time with my puppy Piper, Roku & chill, cook spicy things, write "stuff," read memoirs, watch horror movies, hike when I am lucky enough to be in the mountains, travel (ultimate goal: Machu Picchu in 1 year + Belize!), and enjoy being an "amateur photographer."

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

3 Great Strategies for Local Link Building

By Seafoam
Industry Insights

Local link building Seafoam Media blogAs more businesses continue to develop their online presence and compete for the top rankings on Google, it is becoming harder and harder to dominate your niche, especially if you’re a new business. One area of search engine optimization that has become more important than ever is that of link building. Acquiring backlinks is the best way for a business to gain domain authority, which is a key component in Google’s algorithm for determining how reputable a site is. When other highly ranked websites link back to your site, you gain domain authority, which in turn affects how well you’ll stand out when people search for keywords related to your business.
Now, there are plenty of articles out there with advice on generating backlinks, but in this post we’re going to focus on 3 strategies that are simple and easy for business owners and marketers alike to grasp. We were inspired from this recent post by Moz, which has a bunch of ways your business can get links. Here are our three favorite strategies they suggested!

3 Local Link Building Ideas

1. Host or sponsor a community event

Fundraisers, special sales, classes, or grand opening events…all are fantastic ideas that just about any business can benefit from hosting. However, one step that many businesses forget about is submitting their events to local community sites, such as their Chamber of Commerce. Doing so is an efficient way to generate backlinks back to your site, while simultaneously doing something that those in your community will enjoy or benefit from. Remember to create an event details page on your site before submitting, and be sure to promote it on your social channels and through email! Also of note: if you can get your event listed on a .GOV or .EDU site, it will be seen as even more authoritative in Google’s eyes, which in turn helps give a stronger boost to your site.

2. Offer special discounts to students, teachers, senior citizens, and/or veterans

Universities, schools, and local organizations are great resources for acquiring backlinks (and potential business!). By offering an exclusive discount or promotion to those who are part of those groups, you have an opportunity to get your business linked to from their site. While most people typically think of doing this with local universities, K-12 schools and local area groups can also be great avenues to consider. The trick is to run a Google search and find pages that exist where these organizations are listing businesses and showing the discount or promotion they offer. In the example above, I searched for
site:.edu “staff discounts”
Which pulled a list of searches showing .EDU sites that offer staff discounts, one of which was Missouri State University.

3. Reach out to manufacturers and wholesalers 

If your business gets its products from a wholesaler, you have the ability to reach out to those distributors and request a link to your site as a retailer of those products! Many manufacturers enjoy showing off a list of “authorized resellers” or a list of “where to buy our products”. The best way to do this is to first sort the products you sell by brand. Then, visit the websites of all those brands and carefully scour the site for any indication of a page that shows customers where to buy their products. If you find such a page, bingo! Find their contact info and send a friendly email asking them if they could add your business to their site to help more customers find their products.
Local link building is crucial for small businesses, and hopefully these three suggestions will get you on your way to generating some! What other strategies do you use for acquiring backlinks?
Send us a comment on Facebook or a tweet to @SeafoamMedia with your thoughts!

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