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We make marketing delightfully uncomplicated so that our partners gain improved clarity, direction, and peace of mind.
Do you like working in your PJs, being able to grab the kids from school on time, and making dinner while on conference calls? We do too. I would be lying to you if I said it sucks to work remotely. In fact, it’s awesome. At Seafoam, we all work from home, or wherever we like because it allows us the freedom to work in our best atmosphere, where we are most productive. We do our best work because we are happier, and more comfortable where we are working.
While, it seems like the best thing since yoga ball chairs– there actually are a few pitfalls to spending most work hours away from the office. With this in mind, we want to go over a few steps on how to avoid these cons and make the most of working remotely.
I have a love/hate relationship with my couch when I work from home. It is so easy to get sucked into working on the comfy couch all day with my favorite show playing in the background. But, at the end of the day, when I work from my couch- my back hates me, and my productivity suffers. When you work from home you have to pull yourself off the couch and into a functional workspace. Get a nice desk, comfortable (but not too comfortable) work chair, natural light, and whatever else you need to focus. Small tweaks like adding plants, making sure your office has a door, and the right temperature can help improve concentration and work quality.
Get everything you need to work your best. This means laptops, desktops, tablets, chargers- whatever it takes. Also make sure you have the best apps to stay connected to your team. We use Slack to stay connected and keep in touch while we are away from the office.
Lack of exercise, a rigid schedule and fresh air make it easy to for remote workers to neglect their health. Make sure to step outside whenever possible and take a walk, try to find ways to keep moving during the day and stretch. Also stock your house with plenty of healthy food and snacks! Yogurt, blueberries, and apples are my go-to work snacks.
4. Keep a routine
It can be easy to play each day by ear, sleep in, and start to mix home and work life. Keep working hours and stick to them. It may be difficult at first, but you'll thank yourself at the end of your work hours when you can put away work and relax.
What are your favorite work from home tips? Do you like working from home or the office better? Share your answers with us on Facebook!
Many companies know that Facebook, Twitter, and LinkedIn are well established and great for B2B marketing. You know why it’s important to maintain a presence for your company online and have a strategy for social media. But even if you have those three social channels down, it’s important to stay up to date on the next big thing.
Instagram's constant growing popularity make it a great branding tool. It’s fun, visual, and hashtag centered. But, for many businesses, it’s seen as a waste of time, for teens only, or not important to the brand. While, this can be true in some cases, and Instagram is definitely not important for every company, it works wonders for some and shouldn’t be ignored in those B2B strategies.
If you are considering adding an Instagram account for your company there are many reasons to make it part of your B2B social media marketing strategy.
IG has over 300 million active users every month. If you are thinking they are just teens or young adults- while this could be true, those people are still customers, future customers, and employees. Meet your audience where they are. Instagram has been around for over five years, so it isn’t just a new trend for teens, it’s a social hub for friends, families, and yes…brands.
We are drawn to visuals, images, and stories. Instagram is a place where we tell stories about our day, big events, and moments in pictures. Use this opportunity to share the story of your company and your product or services. A plus is that with Instagram filters, you won't need a professional photographer to post.
Since Instagram's captions don’t allow for active links, this isn’t the network to drive customers to your website. It’s the place to generate awareness and connections. The human nature of the network helps you to understand your audience and your customers to understand you. It keeps you in the audiences’ minds and helps gain their attention.
This is a place to get creative and use visuals. Instagram supports videos up to 15 seconds, so there’s also an opportunity to get creative with product demos, fun ads, or speak to your customers. It’s also a great place to show your company culture and who you are as people.
If you want to give your brand image a boost, Instagram for B2B might be the solution for you. With a well-thought-out brand strategy and a good understanding of what makes your brand unique and who your customers are, you can use Instagram to take your brand to a whole new level and find new customers.
The world of e-commerce is incredibly competitive, and getting the attention of potential customers, and keeping the loyalty of current ones is challenging. Social media can help you expand your reach and better understand your customers.
Who is your consumer and where are they online? You have to understand your customers interests and how they shop in order to reach them.
The data from your social media channels can help you understand your customers even more. Uss this information to gain a deeper understanding of their interests, shipping habits, and friends.
To get a customer is one thing, but to retain a customer and turn them into a loyal buyer is an art. You can ensure customers are satisfied with brand loyalty programs and reward systems. Thank and award your customers for their devotion!
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