Profile of Matt Lodge - Digital Marketing Analyst

Matt Lodge: Strategist

WHO AM I?

I am a Strategist at Seafoam Media. It’s my job to convert measurable data into actionable results for our clients.

MY MISSION AT SEAFOAM:

I want to ensure that our clients have every advantage possible in a competitive digital landscape. My mission is to use data-driven approaches to create a seamless marketing plan that grabs customers, no matter how they’re searching or browsing.

WHY I LOVE WHAT I DO:

I’ve always loved solving problems. Diving into data and numbers to find ways to move the needle for our clients creates unique challenges and gives me the opportunity to find new solutions to age-old problems.

MY QUALIFICATIONS AND EXPERIENCE:

Prior to joining Seafoam Media, I worked at a direct marketing agency in New York City for 4 years. I learned classic methods for reaching customers and growing brands.

I also worked for the largest online chess website, Chess.com, for 4 years. I worked extensively on growing our online presence along with managing our analytics for our streaming video content.

IN MY FREE TIME…

I play a lot of chess, despite being deeply mediocre at it. I’m in a bowling league, despite being deeply mediocre at that, as well. I love spending time with my fiance and my dog, which I am fantastic at.

Rachel Sipes

Rachel Sipes: Digital Marketing Analyst

WHO AM I?

I am one our team's Digital Marketing Analysts! I love digging into the numbers and watching my hard work in PPC and SEO pay off for our clients.

MY MISSION AT SEAFOAM:

To learn and test.  I want to learn as much about the digital space as possible so I can become a better strategist, analyst, and business partner.  I want to know more about your business and tell you what I know will help you achieve your goals.

WHY I LOVE WHAT I DO:

The media industry is ever changing.  Something new is being rolled out everyday; something that could help my clients soar.

MY QUALIFICATIONS AND EXPERIENCE:

I started my career 4 years ago in paid media and have been learning about new trends and methods ever since!

WHY I LOVE WORKING AT SEAFOAM:

I'm excited to work for a company who has a relaxed, trusting, hungry, and dedicated atmosphere.

IN MY FREE TIME…

I love to re-watch my favorite tv shows.  Sometimes while I do this, you will find me tapping into my creative side with some acrylic paints or mimicking some drawings on sketchpad.

15 Ways to Make Your Website Do the Work for You

By Seafoam
Industry Insights

Let’s talk about business.
When a client calls, do you answer it?  If a deadline is approaching and a project’s not finished, do you stay late to complete it?  Do you post your store’s hours on the front door so people can easily see when you’re open?
I will assume you answered yes to all three of these questions being that you’re a wonderful business person.
The question that begs answering then is why you wouldn’t be this courteous and responsible when it comes to your brand’s digital presence?
Here are a few questions you can ask yourself that may reveal some areas in which your business needs a bit of help and revitalization:

  1. Are your hours, location, and contact information up to date on your website?
  2. Do you utilize social media to propagate industry and company-relevant information?
  3. Is your website’s design up-to-date enough that visitors will perceive it as trustworthy, compelling, and helpful?
  4. What is your one most important
    business objective in the digital sphere?

    1. How are you achieving this using your current online setup?Are there other means of providing useful resources and tools for your customers?  (ie Web applications, iPhone and Android applications, mobile applications, mobile websites)
  5. Are your online marketing campaigns providing good returns?
    1. Are your Pay-Per-Click campaigns resulting in profitable conversions as opposed to fruitless click-throughs?
    2. Are you advertising on the right websites?
    3. Are you reaching your target demographics?
    4. Do you have good, solid landing pages?
    5. Have you begun utilizing social media as a means of advertising? (ie Facebook ads)
  6. Are potential customers able to find your website by using a search engine?
    1. If not, why?
      1. Are you optimizing your website for ideal keywords?
      2. Has your developer structured the code of your website in a standards compliant, organized way?
      3. Take a look through these points for more information on search engine optimization.
  7. How long does it take for your website to load?  Maybe it’s time to have someone cut down the page’s weight?
  8. How frequently do you update your website with fresh content?
  9. Do you use images well?
    1. Too many images can be distracting as well as slow the page speed down significantly.
    2. Too few images can make your pages boring and monotonous.
  10. Do you use lists and headings to make content easy to browse and skim for your readers?
  11. If there’s a lot of content on one page, do you utilize javascript libraries to show
    and hide content as necessary?
  12. Do you make good use of interactivity and user contributed information on your website?
    1. Can users sign up for your newsletter on each page?
    2. Can they generate quotes, submit inquiries, upload photos, change account information… In other words, are you helping them help themselves?  Are you giving them the tools that will pull them into your products and services?
  13. Does it take 5 clicks to get anywhere on your website?  If so, it shouldn’t. The most important information should only take one click to get to; make getting information quick and easy for your visitors.
  14. Do you use various forms of digital media to get your point across?
    1. Take advantage of YouTube and Vimeo in particular for videos – both of these services use HTML5 videos that iPhones and iPads can view (otherwise, Flash videos will not work on these devices).
    2. Use social media outlets, they’re a great way to remind people that your business is there to help.
    3. Create web, mobile, and native device applications that pinpoint, cater to, and solve your customers’ problems.
    4. Do you blog?  Giving a little information away can be a great way to
      draw new clients and customers in.  This also provides users with a wayto follow your company via RSS.
  15. And finally, do you fully realize the importance of your company’s digital presence?  If not, it’s going to be extremely difficult to make full use of your website, applications, advertising, and communications.  If you don’t believe in what you’re doing and the ways in which it can truly propel your business to the next level, you’re going to have a tough time convincing your customers of it.
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Our team is ready and waiting to answer any strange-confusing-complex questions you can throw at them.

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